Art and Architecture in Daily Life Essay

When searching for an architecture piece that would catch the eye, there were many to pick from. Finding one that would be remembered that was a little harder, but never the less the one that was found was so beautiful and very inspiring. There are many buildings that are built for different reasons such as shelter, work, play, religious worship, or just for a personal relaxation. An architect by the name of Frank Lloyd Wright was a man who was very famous for his work, especially the creation called Fallingwater. Frank Lloyd Wright designed Fallingwater in 1935; which was known for its dynamism and for its integration. The construction would begin a year later and would not be completed until 1939. When finished Fallingwater would be one of Wright’s finest creations, this would be due to Smithsonian Magazine counting Fallingwater as one of the 28 places to see before you die (Colman, 2012). The website, http://www. openculture. com/2012/01/fallingwater-one-of-frank-lloyd-wrights-finest-creations-animated. html shows a mini video of how the building was created and built. After reading about this creation and watching the video, visiting this location will be on my list of places to visit and explore with my children so they will be able to see the beauty of what you can do with nature. Fallingwater was an Organic Architecture home that Wright created for a family who owned a department store in Pittsburgh by the name of Edgar F. Kaufmann. They wanted to have a home in a private setting, which would epitomize man living in harmony with nature. And what better place than sitting in the middle of the wilderness surround by 5000 acres of nature. The home was built with local sandstone, reinforced concrete, steel and glass and hangs out over a beautiful waterfall on Bear Run that is surrounded by rocks, trees and rhododendrons (Powell, 2012). Wright had a strong passion for Japanese architecture and this had reflected in the design of the Fallingwater. The interior also remained true to his vision which included cantilevered desks, earth-toned built-in sofas, polished stone floors, and large casement windows that allowed the outdoors to just shine in. The stone fireplace in the home was a boulder on the hill that was

Case Study Cdos

Case Study – CDO CREATIVE BALANCE SHEET RISK MANAGEMENT: VALUE CREATION? 1) What is a CDO? Who buys CDOs? CDOs are a type of asset backed security composed of bonds issued by special purpose vehicles (a corporate entity that holds the assets as collateral, packages them and sells the resulting notes to investors). Normally, the bonds issued are divided into tranches with different risk characteristics and debt rating. Each tranche carries a different rating which determines the interest and cash flow for each layer. There are several types of underlying assets that the special vehicle can buy.The most typical are corporate bonds, corporate loans, trust preferred stocks, mortgage-backed securities and commercial real estate bonds. Those described above are conventional CDOs. Banks also created synthetic CDOs. The main characteristic is that the credit risk is transferred by a derivative (credit default swap, normally) but the originating bank retains the underlying pool of asse ts in the balance sheet. Nevertheless, with synthetic CDOs credit risk is transferred and the originating bank obtains an important relief in capital requirements.There are several investors interested in buying CDOs. The motivations for those investors are different depending on the tranches they buy. In general, investors buy CDO assets with certain rating that offer a higher return than more traditional securities and benefit from the theoretical diversification buying a CDO portfolio. Risk adverse investors such as mutual funds and pension funds will buy the senior tranches in order to obtain a higher return than buying treasury bonds.Senior tranches pay a spread above LIBOR even if they are rate AAA. Other investors, such as hedge funds, banks or private banking organizations can sometimes prefer junior tranches such as mezzanine notes and equity notes, tranches offering yields normally not available in other fixed income products. 2) Who sell CDO and why? CDO is a form of secu ritization. When securitizing, banks manage to transfer their loans out of their balance sheets, transferring also the credit risk of these loans. The main CDOs issuers are investment banks.Transferring credit risk, banks require less capital to accomplish Basel II capital requirements. Moreover, banks will use capital ‘excess’ and the cash they receive from the loan transfer to lend again money to more attractive lenders, generating additional fees, returning higher incomes and improving RoAA and RoAE. This constituted the principal objective for Richard Mason for issuing CDOs in RBS. The second important reason for banks to issue CDOs are the commissions and the fees they earn during the CDO life.Thus, CDOs are in theory a very attractive product for originating banks which explain their development in the last decade reaching a volume of $520 billion in 2006. In practice, issuer banks transfer their loans to special purpose vehicle (SPV) that will package these loans and sell notes with interest and principal payments to the interested investors. 3) What are the main characteristics of the SEQUIL/MINCS deal described in the case? SEQUILS/MINCS is a specific structure that combines both plain vanilla and synthetic CDO structures and uses two separated SPVs.In the case, RBS sells a portfolio of loans to the SPV SEQUILS. SEQUILS will issue notes from this portfolio and sell them to investors. SEQUILS will also buy a credit default swap from Morgan Guarantee, paying a regular fee and transferring in theory the credit risk to JP Morgan. As JP Morgan will hold the risk, SEQUILS will be able to issue some notes with AAA rates even if the underlying loans were rated BB- to B+. Then, JP Morgan will back the loans with its own credit default swap while at the same time transferring the CDS to investors through a separate SPV (MINCS).By doing this it separates the funding and the credit risk on the loan portfolio into two separate pools of investors. 4) F rom a pool of loans  « below investment grade (BBB)  », the deal promise the creation of investment grade securities (some AAA and the worst is a BBB). Fantastic! How is this possible? The main objective of this structure is to transform low rating loans into higher rating notes in order to attract more investors. It also eliminates or minimizes the equity tranche, therefore, transferring the risk from the bank to a third party.The structure starts with the originating bank (RBS) owning a portfolio of loans worth $852. 5 million of low-rated loans from BB- to B+. Because RBS wants to improve its capital requirement ratios it will remove them from its balance sheet. The bank creates the first SPV, SEQUILS that is consisted of a traditional CDO structure. SEQUILS would issue low rated BB- to B+ notes to sell to investors. To achieve an investment-grade rating, SEQUILS insures its notes by a credit default swap provided by Morgan Guarantee Trust.SEQUILS would pay Morgan Guarantee a percentage of the $852. 5 million as a periodic fee using the spread. Being backed up by a highly rated entity boosts the ratings of the tranches issued by SEQUILS to AAA, AA and BBB loans. This repackaging of loans attracts more investors and minimizes the risk on RBS. The second step is to create a separate SPV, MINCS that uses a synthetic CDO structure. Morgan Guarantee Trust buys credit swaps from MINCS –the second SPV. MINCS would issue notes worth $144 million based on the original 852. 5 million-loan amounts.MINCS would provide Morgan Guarantee Trust insurance through a credit default swap 6 times its capital of $144 million (6 x 144m = 864). Therefore, investors in MINCS would be receiving higher yields, 6 times the credit swap, on the $144 million, yet they are exposed to the full risk. To boost the ratings MINCS would invest the proceeds of the $144 million into a AAA security. 5) Imagine to be a portfolio manager of a large pension fund, would you buy Mincs securi ties (the BBB ones)? What are the risks from the perspective of the investor?What are the risks from the perspective of RBS? A portfolio manager of a pension fund should invest in financial instruments with low risk since a pension fund is a scheme which provides retirement income. Buying MINCS notes means receiving higher yield but also being exposed to the full risk. In reality Morgan Guarantee Trust did not fully insure SEQUILS in case of the default of investors. It only insured 16% to 17% of this SPV (144/852. 5). If it has fully insured SEQUILS, then all the tranches created by SEQUILS could have a triple-A rating.MINCS only issued notes that are worth $144 million, which is almost 16% on the original loan portfolio. However, regardless of whether SEQUILS was partly or fully insured by Morgan Guarantee Trust, this structure keeps transferring the risk from one party to another. From RBS’s perspective, it is a good deal because the bank is not exposed to the risk anymore , the equity tranche was minimized or even eliminated and the bank obtained a better rating for its portfolio of loans.In practice, pension fund managers trusted the ratings that MINCS notes received by the rating agencies and were not fully aware the risk they were holding by buying those notes. This kind of complex structure helped to transfer the credit risk from company to another. Additionally, it was another important risk factor that was not almost taken into consideration by investors. Loans had a high default correlation with themselves. When one mortgage defaulted, many would, which would trigger many credit defaults at the same time.

Study Plan for Masters in Surgery

ZSTU International Students Application Form | |? |(please print) | | |Name |Family Name | |Photo | | |? |(please print) | | | |Given Name | | | | | | | | |Nationality | |Gender | | | | | | | | |Passport No. | |Valid until | | | |? ? ? | | | |Date of Birth |Year Month Day |Marital Status | | | | |Place of Birth | | | | | | | |Religious Belief | |Physical Status | | | | | | |Highest Academic | |Major | | |Degree Obtained | | | | | | | |Current Employer or College Affiliated | | | Occupation | | | | | |Permanent Address | | | | Tel. /Mobile | Fax No. | E-mail | |My Contact Information | | | | | | | | | | Name | Tel. /Mobile | E-mail | |Contact on Emergencies | | | | | | | | | | Education & Work Experience | | | | | | | | | | | /Time for Chinese Learning: hours | |Proficiency of Chinese Language |HSK Band of HSK Achieved: | | | | |Preferences of College of Study | | | | | |Subject or Field of Study I Apply for | | | ? /From: ? /Year ? /Month ? /Day | |Duration |? /To: ? /Year ? /Month ? /Day | | /Categories of International Students I Apply to be in | |? /Bachelor’s Degree Candidate ? /Chinese Language Student | |? /Master’s Degree Candidate ? /General Scholar | |? /Doctor’s Degree Candidate ? /Senior Scholar | | |? /Scholarship ? /Self-supporting ? /Other | |Financial Support | | | | |Name, Tel & Address of the Guarantor Charging Your Case in China: | | | | | | /Guarantor’s Signature: Date: | | ( â€Å"? â₠¬ ? â€Å"? †) | |Do you have any of the following diseases(Each item must be answered â€Å"Yes† or â€Å"No†) | |? Yes ? No Cholera ? Yes ? No Venereal disease | |? Yes ? No Yellow fever ? Yes ? No Lung tuberculosis | |? Yes ? No Heart disease ? Yes ? No AIDS | |? Yes ? No Leprosy ? Yes ? No Mental illness | | /I hereby confirm that: | | , | |All information and materials given in this form are true and correct to the best of my knowledge and belief. I will take full | |responsibility for the authenticity of the above information. | | , ; | |I shall abide by the Chinese laws & the regulations during the study at Zhejiang Sci-Tech University and will not participate in any| |activities in China which are deemed to be adverse to the social order of China and are inappropriate to the capacity as a student. | | , |If I’m judged by the Chinese laws and decrees and the rules and regulations of ZSTU as having violated any of the above, I will not | |lodge any appeal against the decision of ZSTU on suspending my study at ZSTU or other penalties. | | /Applicant’s Signature: /Date: | | | |Advice of ZSTU Relevant Offices | | | | | | ): | |Director’s Signature(Seal) /Date: | | | |Remarks | | |

Quality Management about my organization (which is Abu Dhabi Essay

Quality Management about my organization (which is Abu Dhabi Distribution Company (ADDC)) or any other organization in Abu Dhabi - Essay Example It covers the supply of entertainment, leisure, travel, distribution channels and transportation in the context of travel, as well. The hospitality industry has two sides to it: Those who supply the accommodation, products and services and those who avail of these. It is the largest provider of employment per unit of money spent. The money circulates among more people in this industry as a chain effect. Besides creating direct employment in the Hotel and catering segments, it creates demand for several products like food, beverages, flowers, transport service, furniture, furnishings etc. etc. The industry is highly labour intensive. By meeting the needs of those away from home, the industry fills a need of the traveling public for accommodation, food and beverages. Since each service or supply input into the Hospitality industry is by itself an industry or service process, there is an initial difficulty in homogenizing the work culture in all these associated organizations before the Industry can implement the TQM policy. But once this obstacle is overcome, it proceeds at a much faster pace than in other industries, because now every one involved stands to gain from the policy and is equally committed.   Quality Management is a philosophy and frameworks set as guiding principles by which the organization lives by, in order to achieve the best possible results for all its clients and stake holders. Quality is critical in the competitive global business atmosphere. Therefore it is imperative for Organizations, especially hospitality organizations to strive for the best possible quality in its products, services and internal processes. Quality management offers a number of frameworks for adoption – these framework models are utilized to integrate better management practices. Some of the most quality frameworks are – the Malcom Baldrige National Quality framework, ISO 9000, European Foundation for Quality Management and the Australian Business Frame work. These models have set standards that are employed by organization around the world and often serve as a comparison and evaluation of quality standards in organizations. These models are also helpful in developing a proper and effective quality management system and cover a wide range of activities. These frameworks have been highly suitable for the hospitality industry where standards of quality are significant for competing and surviving in the industry. 1.2 Quality Management Frameworks This section will briefly discuss each of these four quality frameworks. (Hendricks & Singhal, 1996) Malcom framework - The Malcom framework promotes the management to increase awareness to performance excellence. The framework lays importance towards implementing methods of performance measurement for employees for continuous improvement. This framework helps in strengthening competitiveness by improving personal performances,

Should Electronic Play be Encouraged for School-Age Children Research Paper

Should Electronic Play be Encouraged for School-Age Children - Research Paper Example This essay stresses that it is true that video game play, whether violent or non-violent, can develop visual concentration, spatial relations, and hand-eye coordination. However, from the evidences presented, it is not clear if these games can improve critical judgment or preservation of information and creativity. This paper makes a conclusion that some educational video games guide specific educational skills and knowledge, for instance math, science and language. However, this kind of games is not easily accessible. Possibly, future development and wide distribution of these materials will be able to encourage more learning for electronic gamers. The effects of media violence may result to desensitization to the terror of violence; recognition of violence as â€Å"a way out†; replication of aggression seen in video games; and identification of oneself with the characters. Let us take Mortal Kombat and Nite Trap as perfect examples of the media game of blood sport. In Mortal Kombat, the first hero decapitates, the second hero electrocutes, the third hero slashes the victim’s chest and pulls out the heart, and the fourth hero hacks his victim’s head and holds it high in triumph. In Nite Trap, the vampires go after five scantily-dressed women, bore holes in their necks and suspend them on meat hooks. The high-action, live-action, blood-rich scenes of these games make them more compelling, powerful and realistic and all the more attractive to the minds of the innocent.

Discussion question Essay Example | Topics and Well Written Essays - 250 words - 12

Discussion question - Essay Example t they are self-evident and inalienable (MacKinnon, 76).† In fact, American Declaration of Independence 1776 is the clearer formulation of this concept. Thomas Jefferson mentions a quote about the equal rights of all men â€Å"....... that all men are created equal, .......... with certain inalienable rights........† This is the source for ascertaining what should be weighed â€Å"natural right.† Another time, the U.S. Border Patrol Agents’ similar assertion from the case when they state it is justified for the reason that a considerable amount of Latinos in border regions are in America illicitly (MacKinnon, 76) their assertion moves against the â€Å"natural right† in accordance to what Jefferson told. Moreover, the statement disagrees with the equality principle. Author also defines the principle of equality in this book as, â€Å"It is unjust to treat people differently in ways that deny to some of them significant social benefits unless we can show that there is a difference between them that is relevant to the differential treatment (MacKinnon 196).† America has archaic laws regarding drugs. Against the trade of drugs, the law enforcement has been very restricted to imprisoning causal drug users. In Mexico, the drug lobbies, and the prison lobbies that are operated privately, both expend obscene amounts of wealth, to see that recreational drugs stay illicit. Until the U.S. laws are restructured, the jails will be overloaded, with people who are young, incarcerated for non-violent offences, like use or possession of just a small amount of drugs. As noted by Auroch, most of the privately operated jails are owned by the â€Å"1 per cent,† and the Republican Party is controlled by this â€Å"1 per cent†. (HumanJustice.org. 2010) However, it is obviously not accepted and the U.S. government should consider this massive issue and make suitable laws about this because this is against the human

Project Management Essay Example | Topics and Well Written Essays - 1000 words - 4

Project Management - Essay Example It has been defined as â€Å"the achievement of project objectives through people and involving the organisation, planning and control of resources assigned to the project† (Harrison & Lock, 2004, p. 6). However, one can trace the ideology or roots of project management to the earliest human civilisations. The Great Wall of China, the Taj Mahal, the Hanging Gardens of Babylon, the Roman Colosseum, and others are few examples from ancient civilisations where these early project managers, mostly, officials of the kingdom and the monarchy, handled projects according to the practices of that time (Loosemore, 2003, p. 352). Today, project management has emerged as an indispensable aspect of modern business management due to changing work environment and dynamics of the modern day business era. In this competitive business world of the 21st century, individuals within an organisation are expected to perform their formal job responsibilities, as well as many projects that go hand in hand with their position and duties (Walker, 2007, p. 183). Thus, there was a need for innovation within the business world, which resulted in a matrix organisational structure, one that is still being used in various leading businesses around the world. The principle of this structure is to create harmony between demands of project managers and line managers (Frigenti & Comninos, 2002, p. 25). Much of the literature regarding project management discusses three main constraints faced by project managers; time, cost and quality, which are often referred to as the â€Å"iron triangle† principle. The role of the project manager is to create a balance between these three factors in any project. This paper attempts to discuss the application of these constraints on the project of construction of Hindhead Tunnel that began in the first month of 2007 and ended in the summer of 2011. Furthermore, the paper will briefly discuss aspects of managing risks, managing costs and managing hu man resources, which are the three main factors that contribute to success of the projects out of the nine elements contained in the project management body of knowledge (Lewis, 2010, p. 169). Discussion Considering the importance and scope of this project, it was imperative for the project managers to ensure that they make the right trade-off between the constraints of cost, quality, and time. Quite understandably, if the project managers had focused all of their attention on reducing costs and meeting the deadlines, they would have compromised much of the quality or performance factors, something that is not acceptable when it comes to constructing a high profile tunnel, which would be used by millions of people every month (Meredith & Mantel, 2008, p. 49). In the same manner, too much focus on reducing costs and meeting the quality standards would have eventually led to the situation where the project would have failed to meet deadlines since it would need more time to use the re sources effectively and efficiently. Lastly, the project managers could have lost sight of their budget if they had start placing too much importance on meeting deadlines and maintaining the quality (Walker, 2007, p. 183). They would have to hire more experienced and skilled workers at higher pays to motivate them to work harder, quicker and better, something that would compound the costs associated with the project (Wysocki, 2011, p. 74). Thus, as these

Van gogh starry night Essay Example | Topics and Well Written Essays - 500 words

Van gogh starry night - Essay Example Van Gogh was actually on his sick bed in Saint-Remy, France when he did this work and this has led some people to argue that the Starry Night was based on Van Gogh’s observation of the sky over Saint-Remy (Whitney, 1986). If this was the case, Saint-Remy must have been a very beautiful sight to behold during the period that Van Gogh made this intelligent observation as the case may be. But this argument cannot be said to be plausible as the objects in the painting that is involved in the Starry Night suggests a deep sense of creativity. It could be seen from Van Gogh’s Starry Night, that he had a very good knowledge in astronomy as he used his depth of knowledge in the field to give a picturesque view of the night sky. The painting portrays the immensity of the universe through the level of order between the petite town and the vast night sky. The fact that Van Gogh died a year after this great painting indicates that there were many things on the mind of this artist du ring the period that he did the work (Soth, 1986). The complexity in the panting also indicates the complex lifestyle of Van Gogh.

Government corruption and the entry strategies of multinationals Essay

Government corruption and the entry strategies of multinationals - Essay Example us of this paper is to undertake a review of the article of Rodriguez et al entitled â€Å"Government Corruption and the entry strategy of multinationals† and it is submitted at the outset that it is firstly necessary to undertake a contextual review of the central issues facing MNEs, government corruption and entry mode strategies, which I shall undertake in section 1 as a precursor to the detailed consideration of Rodriguez et al’s arguments in the article. The limitations of the law as a tool for regulation of MNEs by states was further evidenced by the dictum of Slade LJ in the case of Adams v Cape ([1990] Ch 433) per Slade LJ where he asserted that â€Å"we do not accept as a matter of law that the court is entitled to lift the corporate veil against a defendant company which is the member of a corporate group merely because corporate structure has been used so as to ensure that legal will fall on another member of the group rather than the defendant company† (p.544). Moreover, the UK courts have struggled to address the commercial reality of group companies, indicating a distinct preference for maintaining the sanctity of the separate legal entity principle, which on the one hand arguably facilitates potential for entry mode abuse of the MNE structure or alternatively impedes entry mode depending on the nature of state corruption. Indeed, Rodriguez et al highlight the importance of entry mode strategy to MNE success and therefore it is submitted that the interrelationship between effective governance, corruption and entry level strategy is, which is arguably ignored by Rodriquez et al in their article. Additionally, group company structures often create problems of effective regulation and accountability, yet existing principles of law have arguably been stretched to ignore separate legal personality within a group, which clearly shapes entry mode strategy (Nygh, 2002). This further indicates a different dimension to the debate regarding corruption and MNE

Economic systems envisioned by Adam Smith in An Inquiry into the Essay

Economic systems envisioned by Adam Smith in An Inquiry into the Nature and Causes of The Wealth of Nations and Karl Marx in The Communist Manifesto - Essay Example The food in the farms is produced for the global village and manufacturers produce for the entire globe. The consumers of the products remain to be the entire world. Adam Smith however, unlike Carl Marx, believes the wealth of the nations’ originates from the ability of laborers to work, this being skill and also the proportion of the employed to the unemployed. He says, this is what differentiates the wealthy nation and the poor nation. In that, a wealthy nation has less people working but everyone due to the sill of the laborers has abundant and is satisfied. However, in poor nations, the labor is more but unskilled such that, the little that is produced is not enough for the nation (Smith, 1776). Unlike Carl Marx, this perspective draws to attention the skills of labor and the units thereof that are accommodated by the capital. Another perspective in the causes of the wealth of nations is division of labor. Both Carl Marx and Adam Smith agree that it has led to growth of wealth. However, according to Carl Marx, it has continued to grow the rift between owners of factors of production and its laborers. Division of labor according to Adam Smith has contributed greatly in enhancing wealth. This is because, first, it has led to specialization. There are different branches of trade more so in the manufacturing industry. The different branches have given rise to expertise per work space (Smith, 1776). This has led to labor’s ability to do more than when they aren’t specialized. Another aspect is that of time. Time is greatly saved in production when division of labor is involved. According to Smith, it becomes easier for a worker to perform his work with specialty without wasting time changing and adopting to new skill. Another important cause of wealth through labor division has been the technological inventions (Smith, 1776). It is rather true that when one has one focus on work, they are able to come up with easier

How Does Atticus Creates an Impact Essay Example for Free

How Does Atticus Creates an Impact Essay This was greatly influenced by their father, Atticus and the case of Tom Robinson in which Atticus was defending Tom. Atticus was a proud and dignified person in Maycomb. Everyone in Maycomb respects him and he also respects himself. When Atticus was given the case of Tom Robinson, because he always wants to do what he sees as being right, he has to take Tom’s case because he sees this as his duty. Although he knows this case was a lost one because of the racial society he lives in where a white person’s words always triumph over a black person’s words, he still tries his utmost best to defend Tom Robinson. I’ve got to live with myself† is how he explains his determination to Scout. If he didn’t defend Tom, he â€Å"couldn’t hold up his head in town. † Because his would have proved that he was as just as racial as the Maycomb folks. Atticus was â€Å"the deadest shot in Maycomb County† and he was nicknamed â€Å"One-Shot Finch† but he never boasted about his talent and he certainly disapproves of Scout boasting on his behalf. Despite his many talents, Atticus was a modest man. He never looks down on others despite his achievements, career and education status. He respected people of colour. A perfect example of this was that he lets Calpurnia run his entire household. Atticus was constantly criticized and attacked by members of the community of Maycomb before and during the trial but he does not take advantage of his social standing to retaliate or rebuke them. He remains clam when he was provoked directly. When Bob Ewell spits in Atticus’ face and Bob Ewell said â€Å"Too proud to fight? † Atticus simply replied â€Å"No, too old. He just wipes his face after Bob Ewell was finished swearing at him and walked off calmly. This showed that Atticus has more character than Bob Ewell. After that scenario, Atticus thought that Bob Ewell let all his anger out but this was one of Atticus’ few mistakes of judgement of character where this shows that he was not perfect, he was human. Atticus treats his children as intelligent individuals, where if they ask him a question, he answers in a clear matter – of –fact wa y and he answers his questions directly. A good example of this was where Scout does not want to go to school because she cannot read in school; he clearly explains what it actually is. â€Å"Do you know what a compromise is? † he asked. â€Å"No, an agreement reached by mutual concessions. It works this way,† he said. â€Å"If you’ll concede the necessity of going to school, we’ll go on reading every night just as we always have. † That compromise also shows that Atticus has good parenting skills. Atticus was a very fair person, so in instances of an argument, he listens to both sides of the story and then concludes a verdict. This was told to the reader when Scout was explaining to Uncle Jack why he wasn’t fair in dealing with the situation with Scout and Francis â€Å"Well, in the first place you never stopped to gimme a chance to tell you my side of it—you just lit right into me. When Jem an’ I fuss Atticus doesn’t ever just listen to Jem’s side of it, he hears mine too† Atticus has never beaten his children but he firmly scolds them in certain situations. For example when he makes Jem go and read for Mrs Dubose â€Å"Atticus, she wants me to read to her. Yes sir. She wants me to come every afternoon after school and Saturdays and read to her out loud for two hours. Atticus, do I have to? † â€Å"Certainly,† said Atticus. In conclusion, we all, as readers, see that Atticus has an impact in some way on every person living in Maycomb county either directly or indirectly. Also, we see that Atticus tries his best to grow up his children in the best way possible and answer all their questions when asked instead of just delving into another topic.

Tesco Utilising the Marketing Mix Essay Example for Free

Tesco Utilising the Marketing Mix Essay Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their life time loyalty’ Evaluate how Tesco and other supermarkets utilise the marketing mix to compete in the market place. Tesco is the leading retailer with a market share in 2010 of 29.7% (Wright, 2012), a reason they have proven to be such a successful business is because of their well thought through slogan ‘every little helps’ which is simultaneously used to shape their core values, the slogan is now embedded throughout every aspect of the organisation. Tesco along with many other business use the marketing mix model, otherwise known as the 7 P’s to set effective business strategies in order to provide a good quality of service to their customers. To compare the broadness of the way the marketing mix works for different businesses another leading supermarket chain should be chosen. Asda in 2010 had a market share of 16.9% (Wright, 2012) also applies the marketing mix in considering any values or goals. Consequently their slogan is ‘Asda, always cutting prices’ Asda’s slogan is used similarly to Tesco’s as a means of shaping the business. This ethos is used in order to sell their brand effectively to get a higher amount of Revenue. In a highly competitive market, Tesco and Asda need to make sure the marketing mix model is considered effectively to ensure the business is strong enough to survive in the supermarket sector, meaning all core values must be relevant and work effectively for these profit orientated businesses allowing them to reinvest and develop their brands. Price is a section of the marketing mix, when considering prices if a product is priced too low or too high, it could mean a loss of sales for an organisation. Tesco attempt to meet the consumers in the middle by having lower prices that still give them a reasonable amount of profit. One of their aims is ‘continually increase value for money’ they did this by completing a basket scheme where they then implemented individual prices per product line to insure no major price difference between them and Asda  (Anonymous, 2000). However the problem Tesco are facing is that 80% of consumers fell into the squeezed middle bracket (Wood, 2011), consequently Tesco is having to cut the price of essentials and enforce a psychological pricing strategy to attract customers who are now below the middle class category to ensure they keep their revenues high. Compared to Asda’s more laid back approach where their policy is to have ‘permanently low price through a rollback scheme’ research shows that their prices are on average 5-10% cheaper than the market average (Anonymous, 2000), after looking over Asda’s pricing methods it seems the favoured pricing strategy is the Economy pricing (Anonymous, 2003) where all costs are kept low to insure cheaper products and to make sure a mass market of consumers can afford various products due to the lower prices. Product is a key part of the marketing mix, it involves the brand itself and the service a business is providing to gain a large amount of capital and attract customer loyalty. Tesco’s have expanded into many different markets with their range of products from petrol to food and clothes. It’s become clear to Tesco now that it’s value or basic range has become considerably popular and Tesco’s Value brand is now one of the biggest grocery brands in the UK, even bigger than large popular businesses such as Coca-Cola and Walkers (Anonymous, 2008). This break through has allowed Tesco to focus on other aspects of it’s product portfolio leading them to introduce over 2,000 new and improved food products after looking over customers reviews about product quality being increasingly important to them (Tesco PLC, 2011) as well as looking closer at it’s newer ventures, like Tesco bank and the Tesco’s in Korea. However, when considering all the ranges of products Asda’s would find it difficult to compete with all their products as they are mainly focused on cheaper products which shows as around half their products sales are own label products (Walmart, 2010) Asda mainly focuses on their own brand products as they are the higher sellers and so they ensure there’s a continuous flow of new product innovation so that they are ahead of the consumers needs (Walmart, 2010). Place in the marketing mix looks at where the product/service is sold whether it’s on the internet, a small corner shop or a massive shop. A new place for the supermarket sector to sell at is the internet, because more and more consumers are working longer  hours to get money it is simply much easier for them to do an online shop rather than having to go to the shop, which is shown well in Tesco’s new advert. Tesco’s have made the internet shopping experience their own as they are currently the fastest growing online retailer in volume terms in the clothing, footwear and accessories market (Tesco PLC, 2011) as well as a 15% growth in the online business (Tesco PLC, 2012) proving that when they invested in the internet shopping experience they have helped ‘to create a value for customers to earn their life time loyalty. As well as this, they understand the local market of stores where some local stores have lower prices on a limited range of goods (Anonymous, 2000) building up customer relations to create higher quality services and increase the customer loyalty. Asda has also advanced onto the online shopping hype and has found that in 2009 the home shopping growth was around 40% (Walmart, 2010) Asda understand that this is a growing trend and so have invested into developing new channels and finding innovative ways of reaching customers whether they are at home on the move o r in store (Walmart, 2010), one of the new creations for Asda is an app store which shows they are modernising with the times. Promotion is a vital way in advertising a company, product or service as a means of branding, as well as offering money off deals to make consumers feel like their saving money. A way Tesco’s has managed to keep customer loyalty as well as creating lots of promotional deals is the Tesco club card, which was launched in 1995 (Tesco PLC, 2011). The clubcard allows a customer to collect points for money vouchers which consumers can then spend in store or online. This method allows consumers to get money back from their purchases therefore convincing them to revisit the store to get a return on their spending, this helps with improved customer loyalty as well as high brand awareness. Asda take a different approach and chose not to create promotional deals, but instead highlight their cheaper products this is the Asda rollback scheme. Asda is Britain’s lowest cost to operate supermarket (Walmart, 2010) and so their promotion is the brand and the fact that Asda have a permanently low prices policy, which means consumers feel they would save more money allowing them to have more disposable income and spend more money on extravagant products in Asda if they wish. People are an essential part of the marketing mix, as it relates to the consumers, labour, suppliers, and stakeholders anyone who helps the business stay afloat. Tesco  invest in their staff skills to insure a high quality service, as well as being dedicated to providing a diverse career opportunity for all their staff worldwide (Tesco PLC, 2011), this would provide employees with greater job satisfaction and the opportunity of being promoted. As well as internal affairs, Tesco also thinks about the people externally of the business, as there is increased demand for locally produced food, therefore Tesco now supports the local economy to assist in s ustaining the community and so has increased the local buys from  £850 million in 2009 to  £1 billion in 2010 (Tesco PLC, 2012) to ensure local suppliers are support after the shake of the financial crisis. This is also better for the consumers as imports are more expensive so product costs can be cut. Asda has an ‘everyone matters’ approach demonstrating that colleagues are a vital resource, to ensure the staff are content Asda has flexible working practices and world class reward packages which since it was launched in 1999 has given out  £129 million in bonuses. Asda also likes to help the community so a lot of the suppliers are local, consequently products are cheaper and they have less environmental impact reducing their carbon footprint (Walmart, 2010). Process relates to delivery and the responses to any complaints, for example customer services. Tesco wanted to get customer feedback so introduced ‘every comment helps’ the feedback was based on customer service and product range the got over 20,000 positive responses which reflects on the business well. Tesco has since train around 80,000 staff as a means support them to give helpful advice, be friendl y and efficient. Also keeping up with technology and providing the self service system which currently accounts for around 10,000 transactions per week, this makes queue times shorter as well as being a quick and easy option to make shopping a more pleasurable experience (Tesco PLC, 2011). Asda has provided 1,100 vans, from 160 vans and one dedicated home shopping center that provides coverage for 97% of the UK, therefore a large consumer base is met with only a few people not being able to be delivered to providing a very efficient service (Walmart, 2010). Physical evidence considers the atmosphere of the business and the effect the business has on consumers whether it’s good or bad. Tesco puts staff through training to provide consumers with the best possible service, because of the high levels of engagement customers are able to enjoy the benefits of Tesco’s having confident and experienced staff on hand to help at any given  moment (Tesco PLC, 2011). This provides the Tesco shopping experience with a more relaxed experience for consumers who can be comfortable to ask employees for help. An ex-employee for Asda said how it was a ‘fun and vibrant culture to work in, and how there were regular meetings at the start of shifts to keep all staff updated. How he was lucky enough to be accepted in the stepping stone scheme which trains up employee to promote them up levels in the business,’ (Tasda123, 2007) after analysing the employee review you can really feel how positive the experience is working at Asda, and a positive employee attitude would rub off on a customer meaning they will have a good experience too. As long as the feelings of the employees of businesses are positive then the shopping experience can be enjoyable rather than a chore. After looking over two of the largest supermarket retail you can see how well thought about the individual parts of the business is, every part has been considered. It may be that for some businesses one or multiple sections of the mix has more relevance to their main aims, for example if Tesco wants ‘to create value for customers to earn their life time loyalty’ they may primarily look at promotion and process to enable the best service they could supply to their customers. The supermarket sector is competitive and so utilising the marketing mix has helped Tesco and Asda to develop their own individual take on the sector, to form their own unique business strategies from what they may have researched using primary or secondary data. Looking closer at Tesco and Asda, you can see some similarities, but in the end, they are different in order to compete to gain a higher market share and increase market share. The different parts of the mix will show the effectiveness of the business to increase capital, Tesco has a large range of products at varied prices whereas Asda has a more limited amount of products and the prices are cheaper with the idea that customers can afford to buy more of their products and spend more. After looking over how two businesses in the same sector apply the marketing mix you can observe that they compete from the start in order to gain an increased brand awareness, to do this they must look at each part of the mix to discover it’s overall ethos for which Tesco’s is ‘every little helps’ and Asda’s is ‘Asda, always cutting prices’ both are completely different to attract consumers. Currently statistics show that Tesco’s mix is more effective than Asda, this is because they have invested capital in expanding  all parts of the mix to appeal to a mass market. If used efficiently the marketing mix is useful for competing, to show a business what it’s internal and external running’s are like so that they can establish their ethos to market the business effectively to gain a larger holding in the sector it works in, therefore insuring the marketing mix is thought through properly will help in establishing a business. Bibliography * Anonymous (2000) (Journal) Company pricing policies, Competition Commission, p. 80, p87-88. * Anonymous (2003) (Website) Pricing Strategies, [Online], Available: http://marketingteacher.com/lesson-store/lesson-pricing.html [2012]. * Anonymous, T.- (2008) (Website) Things You didnt know, Tesco Report, pp. 120-121, Available: http://www.superbrands.co.il/pdf/TESCO.pdf. * Tasda123 (2007) (Website) Being an ASDA colleague, 14 February, [Online], Available: http://www.dooyoo.co.uk/employment/asda-stores/1046495/. * Tesco PLC (2011) (Report) Tesco Annual Report 2011. * Tesco PLC (2011) (Report) Annual Reports And Financial Statements 2011, p.18 p.37, p.49. * Tesco PLC (2011) (Website) Timeline, Tesco, Available: http://www.superbrands.co.il/pdf/TESCO.pdf. * Tesco PLC (2012) (Website) Growing Retail services, [Online], Available: http://ar2011.tescoplc.com/business-review/growing-retail-services.html [2012]. * Tesco PLC (2012) (Website) Local Sourcing, [Online], Available: http://www.tescoplc.com/corporate-responsibility/our-sourcing-policies/local-sourcing/. * Walmart (2010) -Asda Home Shopping, All About Asda, p. 15. (Report) -Our Digital Business, All About ASDA, p. 15. -Our Food, All About Asda, p. 10. -Our Story. and today, All About Asda, p. 3. -Our Suppliers, All About Asda, p.7. -What We Love About Asda, All About Asda, p. 6. * Wood, Z. (2011) -Tesco declares war on rivals with  £500m price cutting offensive, The Guardian, September. (Journal) * Wright, C. (2012) Tesco market share at its lowest since May 2005, The Grocer. (journal)

Vodafone Marketing Strategies

Vodafone Marketing Strategies Advertisement†¦. Vodafone has a specific advertisement strategy in new Zealand .Vodafone try to target its customers through advertisement. Vodafone spend huge money on its advertisement that customer can get full and correct information about products. On the TV channel of new Zealand ads of Vodafone products can be seen comanlly.Vodafone dominate on TV radio newspaper and other ways which provide information to customer .Vodafone give ads o TV before launching in the marketing to promote that product.Vodafone is well known company in newzealand because of its promotional ways which attract to customer in effective way.vodafone sponsor to worriz team in new Zealand which team promote its products or service in new Zealand. Personal selling†¦.. Vodafone promote its product by using personal selling method of marketing. Employees of Vodafone communicate with customer to convince to buy product or service.vodafone regular conduct sales meeting in stores that how to satisfy to customer by giving good service or product. We can know about products by call to customer care of Vodafone which is 24 hours for help to its customers and also can know about products or services .it can be seen in Auckland cities salesmen of Vodafone show samples of products to attract to customer for example information about new plans ,showing new mobile phones of Vodafone company .i think it is most effective way to promotion because seller come to know about seeks and wants of buyer and company can have feedback through this idea. Direct marketing†¦.. Vodafone use both way of direct marketing like face to face or indirect communication through television ,radio, newspaper.vodafone employees go to door to door and sell their product .Vodafone use mail or letters to target audience they putt browser in letter box however sometime it is junk mail but company has opportunity to get fast response from customers.vodafone do street advertisement for example on queen street of Auckland.vodafone gives preference to such way specially door to door because they are successful to sell their product or service. Publicity †¦ Vodafone is such company which is one of most popular in new Zealand so media has special observation on Vodafone activities which helps to Vodafone make more attract or noticeable of customers .Articles and newspaper give information of companies future products or services and it also focus on policies ,actions of company which give information about company to its customers Internet marketing†¦. Vodafone has its own website which has every thing whatever customer want to know .second way of promotion is face book or twitter Vodafone nz has pages on both which is also a way to promote .company also send mail to its target audience those who log in companys site. Advantages and disadvantages of used promotional tools Advantages Advertisements are most successful way to promote any product. Advertisement has both audio and video effects if it is shown on television which helps to consumer to analysis that product by seeing like we can see size of product,figtures ,shape ect.Advertisement has great access to people because almost everyone watch television, listen radio, and read newspaper or magazines .advertisements on television specially send actual message to customer with right and unique way because we can watch and listen so consumer get message whatever company want to send to its consumer. Advertisements attract to people because some celebrity indorse particular product for example David backham is brand ambassador of Vodafone company for world wide. Personal selling brings customer to company by convincing them. Salesman makes understand to customer about product and service so salesman get response on the spot. Communication becomes stronger due to this way of promotion. Direct marketing is cheap way of promotion like sending mail to customers. Internet marketing which can be define one of most accessible way to reach to consumers .Today heaps of product are launched by different companies in the whole world so internet becomes a way to promote that product or service in the world.Throught internet customer can be targeted for example if any company make product for younger people then company can promote by social sites like facebook,orkut ect. Disadvantages Advertisements is costly function of promotion generally if company spend money on ads for promotion then cost of per item will increase and company covered this cost by increasing price of product. Some advertisements mislead to customers which ads are cleverly made by companies to create misleading impression of products .it has happened with Vodafone so Vodafone had to pay fine for such advertisement .company has to spend huge amount of money to make an video advertisement for example David Backham charge huge money to indorse of one advertisement. Direct marketing can irritate to consumer because sometime consumer are not ready to face salesman .door to door promotion idea consume more time than other way of promotions. Internet marketing has also some disadvantages because customer cannot experience product before buying for example if anybody purchase Vodafone companies cell phone then customer cannot experience features ,apps ect .Internet promotion has other big fault that it is not secure mostly internet has security reasons. Conclusions †¦Ã¢â‚¬ ¦.at the end I would like say that promotion tools which are used by Vodafone new Zealand are effective because due to such tools Vodafone is most popular company in new Zealand as well as in whole world. Every thing has pros and cons so promotional tools of Vodafone also have these things.

International Charter Of Human Essay -- essays research papers

International Declaration of Human Rights and Freedoms History   Ã‚  Ã‚  Ã‚  Ã‚  After the war crimes committed by the Germans in the holocaust that occurred during World War II, the United nations decided to create a document guaranteeing respect for human rights and fundamental freedoms for all people, regardless of race, sex, language, or religion. This document was called The Universal Declaration of Human Rights.   Ã‚  Ã‚  Ã‚  Ã‚  The declaration was voted in on December 10, 1948, which is now celebrated each year as Human Rights Day. The Declaration says that â€Å"all human beings are born free and equal† and establishes basic rights for all people and rules for the actions of governments in many areas pertaining to those rights. For example, it says that all people have the right to liberty, religious and political freedom, education, and economic well-being. It bans torture and states that all people have the right to participate in their governments.   Ã‚  Ã‚  Ã‚  Ã‚  The declaration is not a law, unfortunately, and in some cases has had little actual effect on the member countries of the UN. Governments with poor human rights records, such as China, do not agree with the UN’s attempts to promote human rights, saying that such actions interfere with their internal affairs.   Ã‚  Ã‚  Ã‚  Ã‚  The UN has a Commission on Human Rights. Its job is to monitor abuses of the declaration in member countries, hold international meetings on human rights issues and handle complaints about violations to the basic human rights.   Ã‚  Ã‚  Ã‚  Ã‚  It was in 1993 that the General Assembly created the position of High Commissioner for Human Rights. The commissioner job is to oversee all of the UN’s human rights programs, work to prevent human rights violations, and investigate human rights abuses. It is also in the commissioner’s power to publicize abuses to human rights taking place in any country. However most publicity about abuses to human rights does not come from the UN but from rival countries or non-governmental groups like Amnesty International   Ã‚  Ã‚  Ã‚  Ã‚  The UN has also written four international treaties on human rights. These treaties do have the force of law but are very hard to enforce. The treaties deal only with the problems of genocide, racial discrimination, civil and po... ...rights issues in the world. Before it was drafted, many cases involving human rights were simply ignored or kept quiet. Take for example just before World War Two, Nazi Germany was known to want to eliminate a great percentage of people not fitting into their â€Å"Aryan† master race, yet they still hosted the Olympics of 1936. At those Olympics they refused to grant a gold medal to a Jewish person, Jesse Owens, and still America and many other countries chose to ignore Germany for political reasons. After the war, almost in response to the declarations, various human rights organizations, such as amnesty international have been created. They almost always use the Declaration as their basic outline for the rights of human beings. These groups bring much attention to the human rights problems of the world. A good example was the later war in Vietnam, protests in the United States over unfair treatment of enemy civilians is one of the main reasons they were forced to pull ou t.   Ã‚  Ã‚  Ã‚  Ã‚  So in conclusion I must say that nobody can argue that forcing people to stand up and take notice is the only way to eliminate a problem and that is what the Declaration has achieved.

Hinduism :: essays research papers

It could be said that Hinduism has many gods but only one supreme God, Brahman. Brahman is visualized as a triad, he is three gods that make up one being. He is Brahma, the Creator, who continually creates new realities; He is Vishnu, the Preserver, who is to protect the creations of Brahma; and he is Shiva, the Destroyer, who is the more chaotic force that though sometimes is compassionate, often brings death and destruction. There are two main sects of Hinduism, Vaishnavaism and Shivaism. In Vaishnavaism they believe the Vishnu is the ultimate deity. In Shivaism they believe that Shiva is the ultimate deity. But is some rural areas a village god or an earth goddess is worshiped. Hindus are very tolerant of other faiths. The have a saying for it â€Å"The truth is One, but different Sages call it by Different Names†. Hindus believe in transmigration of the soul, the transfer of one's soul after death into another body to live another life. This closes the cycle of life and death. This whole concept follows the Hindus’ belief that the whole world is cyclic. While you live your life you collect Karma, the sum of a person’s good and bad deeds. Karma determines how you will live in your next life. If you live a bad life you could be born into a low social cast or be made to suffer in your next life. It also works the other way around, if you do pure acts and have devotion to God, you can be born into a higher level in your next life, or can even achieve enlightenment. The Hindus have many holy text. The most important of the sacred text are the Vedas, which is made up of many different volumes of text. They contain hymns, incantations, and rituals from ancient India. The oldest volume is the Rig Veda that was composed around 1500 BC. Another important group of books is the Upanishadas. They are about Vedic philosophy, and were written between 800 and 400 B.C. They are about how the soul can be united with the ultimate truth through contemplation and mediation. Hinduism is said to be one of the longest practiced religions in the world. Its roots can be traced back to the civilization in the Indus valley, some time for 4,000 BC to around 2,000BC. It was shaped by many invasions to the area over a span of thousands of years.

Personal Stregnths and weaknesses Essay -- essays research papers

The Personal Strengths and Weaknesses of Lindsay Nanna   Ã‚  Ã‚  Ã‚  Ã‚  When I first came across this assignment, I was quite apprehensive. I thought about what my teacher and fellow classmates would really think about me then. How would my Learning Group react? But at the same time I knew that this would be a growing experience and when I was completed I could look back on the paper and take a sigh of relief. Honestly, it is much easier for me to say what my weaknesses are than my strengths. I usually tend to go for the difficult men; the ones with some kind of â€Å"problem†. This tends to land me in the middle of nasty break-ups and unfortunate broken hearts. So now one would also agree that I am too forgiving and give too many second chances. Now, all those hurt feelings can sometime tend to leave me cruel and bitter. I am now beginning to understand that not everyone has the same work ethics as I do. It greatly frustrates me when I see a fellow co-worker messing around on the job and when I tell my manager it seems as if they don’t care. It makes me feel like a nag, but it is really something that is important to me, especially since the matter deals with patient care on the bottom line. At work, I get rather upset when I see fraternizing between certain cliques. I know that any office has the same politics, but it to me is still hard to swallow. Another weakness is that when I have my mind made up, there is no stopping me. Now, one could see this as a strengt...

Globalization and its impact on the Public Sector Essay

INTRODUCTION Globalization can be seen as a new phase of internationalization of forcing companies and countries reciprocally depend on degrees in the past. Here you can have globalization as the third phase of the internationalization of markets, the first of these phases properly called internationalization, ranging from late nineteenth century to the First World War, in which no economic sovereignty and international exchange – and the second phase of Globalization, which runs from the end of World War II until about seventy years, time in which multinational companies begin to operate on a truly global basis (Peter, 2006). With the globalization of the modern world, businesses and government entities are forced to confront their results beyond its borders, in the fields of production quality and public administration, being necessary to rethink traditional management schemes within organizations. High competition forces that improve the quality of products and services and modernize the processes required must necessarily create a culture of modernity and innovation, on the staff of the entities in the public and private sector. The goal of globalization is no longer penetration neighboring market, but world trade, and standardizing it is the best instrument to achieve new trade realities. Thus, this brings to light what is public administration, since it is closely linked to what is trade and market. _DISCUSSION_ Administrators agree perceive the organizational environment as uncertain and turbulent of increasing complexity, and draw attention to the shape or style of thinking required to address more effectively the change phenomena. At present, the intensity and speed of global changes in the economic and social environment determines the need to know in advance the direction you point these changes and megatrends. The major changes are slow to form and once installed, its influence is felt for a long time in individuals and organizations. In terms of some management specialists, the adaptability of the organization and therefore their ability to survive depends on its ability to learn and act upon the changeable environmental conditions. In understanding the phenomena that affect the public-private sphere, the State-Society is the major element in understanding the context in which hatch and informational processes and flows of the social world are developed. The State in its historic role as sociopolitical computer centralizer actions and decisions of socio-economic and cultural development of a country, is characterized by being constituted by institutional relevance actors: political parties and groups, trade unions, universities, media communication, among others, all active and engaged in the debate of major national issues participants. In this context, information channels are open and thus in the debate and discussion agendas are present from major structural changes to the discussion of basic problems of society, creating an interaction between all actors identified (Peters, 2001). From the change in the political system two elements characterize the new process: the role of the state comes into question, and the discussion focuses on the redefinition of it. Moreover, the market emerges as a new player with that also produces a redefinition of public-private relationships. The private sector breaks into many fields hitherto proprietary state action, the most notorious health, education and social security, resulting in double circuits of information: public and private. Radical changes in the early affect state-society relations are produced.  The state is directing its own administrative decentralization process and starts a new institutional framework. All these situations create new information flows in new directions and to new target groups. Centralized information becomes part of the State surpassed role. The legitimacy of the information is questionable and of course the reliability of it is also debatable. However, the changes that occur within the state and therefore in society begin to produce positive impacts on productivity levels, service efficiency, technological upgrade that streamlines the bureaucratic processes and a series of other events in the reformulation of the role of the state is designated as a profound reshaping of the state apparatus and at the same time, a substantial improvement of the State, as being able to regulate the production and processing of lead in achieving social equity. _Changes in Management Due to Globalization_ Within this perspective comes hard on the concept of intelligence, applied to the social field in general as well as to a particular organization. Concept defined as the ability to understand and even anticipate the behavior of the various environmental factors that affect or influence negatively or positively the development of a program or project. This advance knowledge is a prerequisite for organizing and planning the activities of organizations and individuals, in order to anticipate, minimize or neutralize impact or influence of changes in the internal activities of the organization and its relations with the surrounding frame of reference . Some organizations have the ability to adapt quickly to change, naturally occurring in the joints between the various work areas. It allows them to survive in the turbulent environment, among other conditions, your creativity or ability to conceive and imagine alternatives and new solutions beyond the traditional frames or thought patterns (Farazmand, 2012). The organization ceases to be regarded as a mechanism and tends to be conceived as a living organism, endowed with intelligence. In this context we can speak of a corporate intelligence internally structure the organizations and allows them to react to changes in their environment also based on the use of information. Such organizations, also known as the third type–enterprises, the authors G. Archier and H Serieyx have the following characteristics: Be constantly alert to events in the environment. Have organizational structures and rules that ensure flexibility and speed of adaptation. Individuals and groups articulate the organization and contribute to their full potential. Each member of the organization is constantly exposed to market pressures and customer expectations. The organization’s projects are conceived, shared and accepted by all members of the organization. The work structures are focused on problems without choking the hierarchy. The organization ensures each official smart, useful, challenging work, also investing in the continuing education of staff. _Productive Transformation Process_ The marked acceleration of scientific and technological change brings many challenges in the economic field, the need for flexibility from the production system to make competitive adjustments, to expand trade by way of differentiation. Each country must seek to create in the international market its own space on the basis of new technologies (Farazmand, 2004). In the field of production of goods and services, the world is in one of the greatest moments of innovation and change, based on the knowledge-defined as the most expensive of the products of the modern era. Knowledge management supported by advances in information, computing and communications, offers possibilities of radical change, creating opportunities for new technologies, competitiveness, new markets. In the public sector, production processes undergo changes to adapt to the new demands generated by the private sector in those areas in which the State assumed key roles in development. The scope, variety and extent of the changes, which are generated in the information sector, the new organizational paradigms, should trigger an intensive process of studies and research in the area, so as to make the necessary adjustments in the production processes of information current and / or, when necessary, to design new components in these processes (James Van, 2004). Oriented training human resources policy focuses on the essential aspects of productive transformation: growth and equity. The training of human resources in this context should also increase productivity, support worker flexibility to adapt to the changing needs of the productive sector. Technology policy should aim at strengthening the productive transformation policies and strengthen national and regional innovation system. Must be well integrated with the industrial, agricultural, educational and trade policy. You can achieve your goals if a suitable economic and social environment, since the innovation process has a systemic character and requires several interrelated elements. The strategic dialogue, as proposed by ECLAC, comprises a set of explicit and implicit reaching agreements between the state and the main political and social actors around the productive transformation with equity, and also about the consequences policy and institutional innovations needed to achieve it. The economic transformation strategy posed ECLAC is conceived as part of the conditions of the international economy in the outer and maintaining macroeconomic stability, development financing, maintaining  social cohesion and consolidation of democratic processes within (Gareth, 1988). _Transforming the Work Environment_ Associated with global changes in the organizational structures should be considered external factors: economic, social, political, technological and other as competition, labor market, etc. Such administrative language in examining the opportunities and threats presented by the environment to the organization and its members, comprising also analyze the implications that the forces of change are internal work processes in the organization. The work environment is undergoing major changes due to the impact of external factors among other aspects of the new objectives that organizations are posed by the internationalization of the same, the transition from production companies to utilities, the need for human resources in technologies, by increasing interrelationships of public and private sector, etc. It is argued that the technological revolution affects the levels of employment, working conditions and social organization and the application of computer science, robotics and other automation involving a small group of overspecialized workers and a large number of unqualified workers. However, the forces of change can also arise within the organization or individuals that compose themselves. The work environment of the organization is under pressure from those who want change and those who oppose tenaciously (Robert, 2009). The organization must adapt or fundamentally change strategies and plans created for different situations and contexts. In this scenario, the training of human resources is a must for the new management style component. Learning new technologies and developing new skills conducive to the efficient performance of individuals can not be absent from any policy to improve the work environment. While it is not the intent of this document describe enter multiple situations affecting the organizational structure and respective management approaches in solving  problems, mainstreaming workplace transformation aims to support the understanding of the issues new organizational forms, examining the competitive environment, adaptation to the new, the educational needs of human resources and the occurrence of the information sector in all strategies of the organization. _CONCLUSION_ Globalisation has catalysed the need to accelerate public sector reforms in developing countries and the need to set up correctly-working institutions. The time is ripe for reform. The challenge will be to adapt the model to different social, economic, political, legal and cultural contexts. REFERENCES Farazmand (2012), â€Å"Chaos and Transformation Theories: Implications for Organization Theory.† _Public Organization Review_ 3(4)/2003: 339-372; James Van (2004). â€Å"Resistance to Change and the Language of Public Organizations:†¦Ã¢â‚¬ _Public Organization Review_ 4 (1): 47-74. Farazmand (2004). â€Å"Innovation in Strategic Human Resource Management: Building Capacity in the Age of Globalization.† _Public Organization Review_ 4 (1): 3-24. Gareth Morgan (1988). _Riding the Waves of Change._ San Francisco, CA: Jossey-Bass (HR). Robert Golembiwski (2009). _Handbook of Organizational Behavior_, new edition. NY: Marcel Dekker. French and Bell (1999). _Organization Development_ Englewood Cliff, NJ: Prentice-Hall (HR). Connor and lake, _Managing Organizational Change_, 2nd ed. (1994) Peters, Guy (2001). _The Future of Governing_, 2nd ed., or the latest. Lawrence, KS: University of Kansas PressSenge. Peter (2006). _The Fifth Discipline: The Art and Practice of Learning Organization._ NY: Random House/Garden City, NY: Doubleday.Skinner, B.F. (1948, 1986, 2005), _Walden Two_ (small paperback–$2-3 online), Hackett Publisher.

Adolescence and Clothes Essay

Good afternoon, today I will try to express my opinion about this statement „You can tell a great deal about people from the clothes they wearâ€Å". And I will speak about which age group of people care most about their looks, how important is fashion for me and what is advantages and disadvantages of wearing a school unifrom. I agree with this statement , because you can get to know a lot of about people from they clothes. For example if man wear formal clothes I can make and overall opinion about him. He is formal, intelligent elegant and taking care of himself. If I would saw someone at work with dirty and tear clothes of course I would think about him not so good. I think teenager are the group of people who care most about their looks.Teenagers believe their looks are the key to a good relationship and it will help become popular at the scholl. But When they’re older, they’ll realize it doesn’t work like that. Fashion helps to express themselves and also provides teenagers a sense of identity by signaling which â€Å"grouping† they belong to (â€Å"emo† â€Å"punk,† â€Å"goth,† etc.) And in my opinion Celebrities perhaps are the greatest influences on teenagers in the modern world, and they can have a huge impact on a teen’s ideas about fashion and its importance. Fashion isn’t important to me at all. I don’t care about having the newest, the most trendy, or the best label for anything. To me, being trendy is not expressing yourself, it is merely following the crowd and trying to fit in. I just prefer to be myself.And I wear what I like. I study at gymnasium so we wear school unifrom. I think school uniform have advantages and disadvantages. Here are some advantages : 1. People automatically respect you – Whenever we’d go on fieldtrips, people comment on how professional and nice we looked 2. Everyone looks exactly the same – You don’t have to worry about not wearing the right thing. And some disadvantages : 1.It’s annoying wearing the same thing as everyone else 2. You wear it everyday, all day it‘s just become boring . And lack of Variety To sum up everyone should wear clothes which they like and feel good with.These clothes will show the real you. Because other people can tell a great deal about you from the clothes you wear.

Concepts of Competencies to the Jobs Essay

1.How relevant are the concepts of competencies to the jobs in a chicken-processing plant? 1.How relevant are the concepts of competencies to the jobs in a chicken-processing plant? hirsagar had been with Horizon for over twenty years. Starting off as a substitute mill-hand in the paint shop at one of the company’s manufacturing facilities, he had been made permanent on the job five years later. He had no formal education. He felt this was a handicap, but he made up for it with a willingness to learn and a certain enthusiasm on the job. He was soon marked by the works manager as someone to watch out for. Simultaneously, Kshirsagar also came to the attention of the president of the Horizon Employees’ Union who drafted him into union activities. Even while he got promoted twice during the period to become the head colour mixer last year, Kshirsagar had gradually moved up the union hierarchy and had been thrice elected secretary of the union. Labour-management relations at Horizon were not always cordial. This was largely because the company had not been recording a consistently good performance. There were frequent cuts in production every year because of go-slows and strikes by workmen—most of them related to wage hikes and bonus payments. With a view to ensuring a better understanding on the part of labour, the problems of company management, the Horizon board, led by chairman and managing director Aninash Chaturvedi, began to toy with idea of taking on a workman on the board. What started off as a hesitant move snowballed, after a series of brainstorming sessions with executives and meetings with the union leaders, into a situation in which Kshirsagar found himself catapulted to the Horizon board as work-man-director. It was an untested ground for the company. But the novelty of it all excited both the management and the labour force. The board members—all functional heads went out of their way to make Kshirsagar comfortable and the latter also responded quite well. He got used to the ambience of the boardroom and the sense of power it conveyed. Significantly, he was soon at home with the perspectives of top management and began to see each issue from both sides. It was smooth going until the union presented a week before the monthly board meeting, its charter of demands, one of which was a 30 per cent across-the board hike in wages.

Bosch company part-A project report Essay

1.1 Autumobile industry The automotive industry designs, develops, manufactures, markets and sells the world motor vehicles. In 2008, more than 70 million motor vehicles, including cars and commercial vehicles were produced worldwide. In 2007, a total of 71.9 million new automobile were sold worldwide. Around the word, there were about 806 million cars and light trucks on the road in 2007: the burn over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly especially in India and china. 1.2 INDIA An embryonic automotive industry started in India in the 1940s. However for the next 50 years the growth of the industry was hobbled by the socialist policies and the bureaucratic hurdles of the license. Following, the economic liberalization in India from 1991 and the gradual easing of restrictions on industry, India has seen dynamic 17% annual growth in automobile production and 30% annual growth in export of automotive components and automobiles. India produces around 2 million automobiles currently. Total turnover of the Indian automobile industry is expected to grow from USF 34 billion in 2006 to 122 billion in 2016. Tata Motors has launched Tata Nano, the cheapest car in d world at USD 2200. Indian automotive industry is contributing a significant portion to overall Indians GDP. This sector is growing and promising a lucrative future. Automotive sector also provides wide business and employment opportunities. With the liberalization of economy, the decades old monopolistic environment of the Indian automotive industry where only a handful of vehicle models were available with a long waiting list, gradually gave way to a highly competitive, complex and rapidly changing market which was not limited to domestic market alone. Today the number of vehicle models available are more than hundred and not a month goes without offerings of newer and more advanced mode. Ironically for the Indian automotive industry, the cost of technology development has increased manifold and increasing product cost has put a squeeze on profit margin affecting their ability to outsource expensive technologies. Moreover, the technologies are not so easily available from outside .Instead of giving a license or setting up joint ventures with an industry, many intentionally renowned automobile manufacturers have started production in India to take advantage of grate commercial opportunities Indian market offer. Even in the existing joint venture, the control has slowing moved into hands of MNCs. Indian automotive industry urgently needs technologies to produce fuel efficient, environmental friendly, lighter, safer and cost competitive engines, and vehicles. Advanced material and manufacturing techniques, technologies for using alternative fuels, emission abatement, fuel economy improvement, safety enhancement, engine management systems, and embedded vehicle control system are some of the areas where we must focus our efforts. 1.3 AT PRESENT, INDIA IS THE WORLD’S †¢Largest tractor and three wheel vehicle producer †¢Second largest two wheel vehicle producer †¢Fourth largest commercial vehicle producer †¢Eleventh largest passenger car producer. CHAPTER- 2 COMPANY PROFILE 2.1 BACKGROUND AND INCEPTION OF THE COMPANY BOSCH Group founded in 1886 in Germany as a workshop for precision Mechanics and Electrical engineering by Robert BOSCH Group. The BOSCH Group today is the largest automotive technology supplier in the world with a global group turnover of 47.3 billion Euros in the automotive technology, industrial technology, consumer goods and buildings technology in the fiscal 2010. Robert BOSCH Group GmbH is a widely known company the world over, with presence across six continents. It has more than 300 subsidiaries and regional companies in over 60 countries. If its sale and service partners are included, then Bosch is represented in roughly 150 countries. Bosch operates 260 manufacturing locations worldwide of these 200 are located outside Germany in Europe, North and South America, Asia, and Australia. The company employs more than 283,500 associates worldwide. The name Bosch is synonymous with innovation in automotive technology, industrial technology and consumer goods and building technology. The company is not just famous for automotive technology products like Gasoline, Chassis systems and Car electronics, it is also a pioneer in the areas of automation technology, metal technology, packaging technology, power tools, heating technology, house hold appliances, car multimedia systems and security systems. In 2010, BOSCH Group filed 3800 patent applications across the globe. The special ownership structure of the BOSCH Group guarantees financial independence and entrepreneurial freedom of the Bosch group, making it possible for the company to plan over the long–term and to undertake significant up front investments in the safeguarding of its future. 92% of the shares capital of Robert Bosch GmbH is held by Robert Bosch sifting GmbH, the charitable foundation. The slogan â€Å"Invented for Life† is part of its long tradition, through which it communicates the Group’s core competencies and vision, that includes technological leadership, modernity, dynamics, and quality and customer orientation. 2.2 ABOUT BOSCH LIMITED Bosch has been present in India for more than 80 years –first via representative office in Calcutta since 1992, and then from 1951 via its subsidiary Bosch Limited (formerly Motor Industries Company Limited) Bosch Limited (then MICO) began operations with a two man team in Chennai; its activities were importing and marketing BOSCH Group automotive products. Soon after the company set up a manufacturing plant for sparkplugs and fuel injection equipment for diesel engines in Bangalore. Bosch Limited today is the country’s largest auto component manufacturer and also one of the largest Indo-German companies in India. The BOSCH Group holds close to 71.18% stake in Bosch Limited. The company is headquartered in Bangalore with manufacturing facilities in Bangalore, Nasik, Naganathapura, Jaipur and recently-opened facility in Goa. The plants are TS 16949 and ISO 14004 Certified. Bosch Limited has its presence across automotive technology, industrial technology and consumer goods and building technology, with strength of over 11,700 associates. The company recorded a turnover of Rs. 6630 crores in 2010. The company has excellent R&D and manufacturing capabilities and a strong customer base. Its market leadership is testimony to the high quality and technology of its products. It also has a strong presence in the Indian automotive services sector. Bosch’s service network spans across 1,000 towns and cities with 5000 sales outlets and over 4,000 authorized representatives who ensure widespread availability of both products and services. Bosch Ltd: – Bosch is also represented by five other group companies in India. 1.Robert Bosch Engineering and Business Solutions Ltd: – Robert Bosch Engineering and Business Solutions Ltd., a 100% subsidiary of Robert Bosch GmbH, which is present in India since 1998, has emerged as one of the largest Bosch development centres outside Germany. It provides end to end engineering and technology solutions for all the business sectors of automotive technology, industrial technology, consumer goods and building technology. 2.Bosch Rexroth India Ltd: – Bosch Rexroth India Ltd., established in 1974 in India, serves customers through its manufacturing facilities and service centres in Ahmadabad and Bangalore. 3.Bosch Chassis Systems India Ltd: – Bosch Chassis Systems India Ltd., established in 1982 as Kalyani Brakes Limited in India, is amongst the leading manufactur ¬ers of brakes in the country. It currently manufactures a range of Hydraulic Brake Systems meeting the stringent quality norms of many leading Indian and international vehicle manufacturers. 4.Bosch Automotive Electronics India Private Ltd: – Bosch Automotive Electronics India Private Ltd. is a 100% subsidiary of Bosch Group and is engaged in the manufacture and sale of electronic devices and electronic control units. The Company is based at Naganathapura in Bangalore. 5.Bosch Electrical Drives India Private Ltd: – Bosch Electrical Drives India Private Ltd. is a joint venture company. It drives for various automotive applications such as window lift drive, wiper system, engine cooling fans etc. Robert Bosch Worldwide The Bosch Group is one of the world’s biggest private industrial corporations. Headquartered in Stuttgart, Germany, the Bosch Group has some 280,000 Executives worldwide, and generated annual sales revenue of 38.2 billion Euros in 2009. There are about 300 subsidiary and regional companies around the world. History of Bosch †¢1886 Opening of Workshop for Precision Mechanics and Electrical Engineering in Stuttgart on 15 November †¢1887 First low-voltage magneto from Bosch for stationary petrol engines †¢1897 First low-voltage magneto ignition for motor vehicle internal combustion engines †¢1901 First plant in Stuttgart †¢1902 First commercially viable high-voltage spark plug †¢1906 Production of 100,000th magneto ignition †¢1906 Introduction of eight-hour working day †¢1910 Opening of plant in Stuttgart-Feuerbach †¢1913 Start of production of headlights †¢1918 American assets seized; later become American Bosch Magneto †¢1926 Start of production of windscreen wipers †¢1927 First diesel fuel injection pump †¢1929 First TV Set from Fernseh AG division †¢1932 Formation of Junkers & Co. †¢1932 First power drill from Bosch †¢1932 First Blaupunkt car audio †¢1936 First diesel fuel injection pump for passenger cars, such as the Mercedes-Benz 260D †¢1942 Death of the company founder Robert Bosch on 12 March †¢1962 Worcester Bosch Group opens in England †¢1964 Robert Bosch Foundation †¢1970 Company headquarter moves to Gerlingen †¢1976 First oxygen sensors †¢1978 Worldwide first Anti-lock Braking System (ABS) †¢1979 First electronic engine management system (Motronic) †¢1982 Company acquires photographic equipment division from Braun AG †¢1986 Traction control system (TCS) on the market †¢1995 Acquisition of Atco-Qualcast Ltd †¢1995 First Electronic Stability Control – Electronic Stability Program (ESP ®) †¢1997 Common rail diesel fuel injection †¢2000 DI-Motronic gasoline direct injection system †¢2003 Acquisition of Buderus AG †¢2003 Digital car radio with MP3 drive and digital recorder (Blaupunkt) †¢2003 The formation of the Robert Bosch Tool Corporation and acquisition of S-B Power Tool Corporation and Vermont American Corporation including the brand names for Bosch Power Tools, Skill Power Tools, Dremel, Vermont-American, Primark brands, and Gilmours †¢2004 Third-generation common rail diesel injection for cars, with piezo injectors †¢2004 Bosch opens new Technology Center in Abstatt †¢2006 Bosch acquires Telex Communications, a maker of hearing aids, headsets and audio equipment, and partners with Daewoo to build Bosch refrigerators in Mexico †¢2007 The Bosch Communications Systems business unit is created to manage the brands and products of former Telex Communications †¢2008 Tata Nano, the $2,500 People’s Car powered by Bosch-designed engine is unveiled at Auto Expo in New Delhi. Bosch plans to acquire majority stake in Ersol photovoltaic’s. †¢2009 Bosch acquires LR Nelson, a maker of lawn and garden products, including ponds, and merges the Gilmour’s and Nelson brands into Bosch – Garden and Watering. †¢2009 Manufacture of Electronic Control Unit and Anti lock Brake System. †¢2010 Bosch started production of predictive emergency braking system, which alert of emergencies & automatically applies brakes if needed †¢2010 Launch of A4000 pump meeting BS3 norms of commercial vehicles in India 2.3 NATURE OF BUSINESS CARRIED Automotive Technology Business divisions: Diesel and Gasoline Fuel Injection Systems, Car Multimedia Systems, Auto Electricals and Accessories, Starters and Generators, Energy and Body Systems. Industrial Technology Business divisions: Packaging Machines, Special Purpose Machines, Solar Energy Consumer Goods and Building Technology Business divisions: Power Tools, Security Systems 2.4 BOSCH VISION Creating Value – Sharing Values As a leading technology and services company, we take advantage of Bosch global opportunities for a strong and meaningful development. Bosch ambition is to enhance the quality of life with solutions that are both innovative and beneficial. We focus on Bosch core competencies in automotive and industrial technologies as well as in products and services for professional and private use. We strive for sustained economic success and a leading market position in all that we do. Entrepreneurial freedom and financial independence allow Bosch actions to be guided by a long-term perspective. In the spirit of Bosch founder, we particularly demonstrate social and environmental responsibility – wherever we do business. Bosch customers choose us for Bosch innovative strength and efficiency, for Bosch reliability and quality of work. Bosch organizational structures, processes, and leadership tools are clear and effective, and support the requirements of Bosch various businesses. We act according to common principles. We are strongly determined to jointly achieve the goals we have agreed upon. As associates worldwide, we feel a special bond in the values we live by – day for day. The diversity of Bosch cultures is a source of additional strength. We experience Bosch task as challenging, we are dedicated to our work, and we are proud to be part of Bosch. 2.4.1 BOSCH MISSION BeQIK – Be Better, Be Bosch – Profit secures our growth †¢Quality †¢Innovation †¢Customer Orientation BeQIK gives us the bearing for our actions. Our objective is to continuously improve all our internal processes – so that growth and economic success can be secured in the long term. BeQIK †¢Quality is our most valued asset †¢Innovation today ensures businesses tomorrow †¢Customer orientation inspires customers and associates BeBetter †¢We want continuous improvement †¢We want to be better than our competitors BeBosch †¢We offer outstanding products and services worldwide †¢We keep our promises 2.4.2 QUALITY POLICY †¢We strive to exceed the expectations of our customers by offering products and services of high quality standards. †¢Quality encompasses our assets throughout their life cycle, and our initiatives towards environmental protection and safety. †¢We effectively deploy methods and told to provide cost effective solutions to meet our quality objectives. †¢We involve our business partners in our endeavor towards improvements across the supply chain. Quality Principles †¢Our goal is to fully satisfy our customer’s expectations through our quality of our products and services. †¢Quality and quality improvements is every associate’s responsibility and ultimate goal from our board of directors to their apprentices. †¢Our directives, processes, systems and goals are based on requirements from international standards, consumer’s expectation, our knowledge and experience. Knowledge of and compliance with these directives and processes in the foundation of our quality. †¢Quality means doing right in the beginning thus preventing failures in the end. Continues improvements for quality of processes lowers costs and improves productivity. †¢Avoiding failure is more important that eliminating defects. We systematically apply methods and tools, preventive quality assurance systematically, learn from mistakes and prevent their root causes without delays. †¢Our suppliers contribute systematically to the quality of our products and services. Therefore our suppliers have to live up to standards we have adopted. 2.5 PRODUCT/SERVICE PROFILE Product Range A. Automotive Technology – Robert Bosch Diesel Systems †¢Common Rail System for passenger cars, commercial vehicles & off-highway vehicles †¢Axial Distribution injection pumps †¢Multi Cylinder Inline Injection Pumps (PE) †¢Single-Cylinder Injection Pumps (PF) †¢Elements †¢Delivery Values (DV) †¢Governors †¢Injection Timers for PE pumps †¢Fuel Filter & Water Separators †¢Glow Equipment †¢Electronic Control Unit Gasoline system †¢Electronic Control Unit †¢Fuel Injectors †¢Lambda Sensors †¢Engine Speed Sensors †¢Knock Sensors †¢Hot Film Air Mass Meter †¢Pressure Regulators †¢CVT Belts †¢Connectors & other plastic parts Starters & Generators (Auto Electrical) †¢Starter Motors †¢Generators Spark Plugs †¢Spark plugs for 2, 3 and 4 wheelers and industrial applications †¢Long Life Plugs :Nickel Yttrium & Twin Electrode Test Equipment & Diagnostics †¢Fuel Injection Pump Calibration Test Benches †¢Nozzle Tester †¢Auto Electrical Test Bench †¢Diagnostic Tool : KTS series †¢Engine Analyzer : FSA series †¢Engine Analyzer : BEA series †¢Chassis System Check †¢Battery Service Equipment †¢Wide range of service tools for unit & vehicle repairs †¢Software / Teach ware : ESI ( tronic ), MSI, K-CD B. Industrial Technology Industrial Equipment †¢Special Purpose Metal Cutting / Grinding / Honing / Lapping/ Super Finishing machines. †¢Semi / Fully Automatic Assembly Machines †¢Semi / Fully Automatic Inspection & Measuring Equipment †¢Cleaning Machines †¢Electro-Chemical Machines †¢Tools, Gauges & Fixtures †¢Exhaust Gas Re-circulating Unit (EGR) †¢Test Equipment Bosch Packaging Machines †¢Vertical Form Fill & Seal Machines †¢Dosing System – Cup Filler, Auger Filler, Weighed & Pump †¢Pharmaceutical Packaging Machines †¢Confectionary Processing & Packaging Machines C. Consumer Goods & Building Technology Bosch Power Tools †¢Construction Tools †¢Wood Working Tools †¢Metal Working Tools †¢Cordless Tools †¢Do- It Yourself Tools †¢Lawn & Garden Tools †¢High Pressure Water Jets †¢Specialty Tools †¢Pneumatic Tools †¢High Frequency Tools †¢Automation Technology †¢Accessories for all Tools †¢Fischer Fixing System Bosch Security Systems †¢Fire Detection †¢Intrusion Detection System †¢CCTV Surveillance †¢Access Control †¢Integrated Security Management & BIS †¢Public Address & Emergency Sound System 2.6 AREA OF OPERATION The Bosch Group is one of the world’s biggest private industrial corporations. Headquartered at Stuttgart, Germany. There are about 300 subsidiary and regional companies around the world. In India, Bosch is a leading supplier of technology and services, and has a strong presence in the country at numerous locations in diverse industry segments. Bosch Limited is India’s largest auto component manufacturer and also one of the largest Indo – German company in India. Bosch Limited has a strong nationwide service network which spans across 1,000 towns and cities with over 4,000 authorized representations to ensure widespread availability of both products and services. The company is headquartered in Bangalore with manufacturing facilities at Bangalore, Naganathapura (near Bangalore), Nasik, Jaipur and Goa. Number of Branches in India Bosch manufacturing facilities are located in Bangalore with state of the art plants in Bangalore, Naganathapura, Nasik, Jaipur and Goa. All the 5 plants are TS 16949 and ISO certified. Bangalore Plant Manufactures multi cylinder, PE pumps, mechanical governors, elements, delivery valves, special purpose machines, packaging machines, power tools and will foray into the production of common rail pumps from 2006 onwards. Built areas 109.948m2 Land area 311.140m2 Employees more than 5500 Nagnathapura Plant RBIN (Bosch Ltd. India) Naganathapura Plant, inaugurated in the year 1990, is the 3rd plant among the 4 plant of RBIN. The plant houses productions hangars for Spark Plugs, Glow Equipment, Starter Motors, Alternators, Regulators and PF Pumps. Portions of the plant are leased out to RBAI and Bosch Training Center. Built area 47.494m2 Land area 266.100m2 Employees more than 1279 Nasik Plant Set up in 1969 is specialized in manufacture of clinical and Euro series of nozzles and injectors to automobile industries recently the Nasik Plant has ventured into the production of CRI ports catapulted by Bosch Endeavour in common rail technology. Built area 67617m Land area 405.060m2 Employees more than 2500 Jaipur Plant Set up in 1999 the Jaipur plant manufactures BE (Mechanical) pumps for domestic market and export purpose. The VE pump (Distributor fuel injection pump) is designed to meet Bharat state 11 & Euro 11 emission norms. These pumps are used in 3-6 cylinder vehicles. Built area 16345m2 Land area 202350m2 Employees more than 1200 COUNTRIES COVERED Middle-East and Africa (UAE, EGYPT, KENYA), Neighboring countries (Sri Lanka, Bangladesh,) South East Asia (Philippines, Thailand, Indonesia). 2.7 OWNERSHIP PATTERN Since 1964, Bosch’s majority shareholder has been Robert Bosch Stiftung GmbH, a charitable foundation. The Stiftung carries on the charitable and social endeavors of the company’s founder in contemporary form. It sees itself as a foundation that pursues its objectives both with programs and institutions of its own, and by supporting suitable projects and initiatives proposed by others for tackling the tasks faced by society. Today, the Robert Bosch Stiftung, a charitable foundation, holds a 92 percent stake in the share capital of Robert Bosch GmbH. The share dividend received by the foundation is used exclusively for charitable purposes, i.e. to support general medical care, international understanding, social work, training and education. 2.8 COMPETITORS INFORMATION †¢Modi Champion †¢Delphi †¢Denso †¢Doowon †¢Electrex †¢Nippon †¢NGK †¢Siemens VDO †¢Zexel †¢Cav England †¢Lucas †¢TVS 2.9 INFRASTRUCTURAL FACILITIES Bosch infrastructure is one of the best in the country. The individual work place is designed as per the international standards which make the employees feel comfortable, proud, happy and safe. Medical Facilities †¢Medical centre works round the clock and also provides a 24 hours ambulance service †¢The company has also associated with important hospitals, labs and senior medical consultants in the city for the treatment of the employees †¢They are provided with annual master health check-up †¢Special schemes like hospitalization scheme, Manipal hospital scheme and Medical reimbursement scheme are provided to the employees Canteen Facilities †¢Food is provided to all the employees and 24hrs a day providing breakfast, lunch, dinner, tea/coffee and snacks for 8500 employees in 4 shifts. †¢It is well equipped and accommodation for more than 1500 persons at a time †¢The food provided in the organization is 100% hygiene. Workings of the canteen is guided by an advisory committee Transportation Facilities †¢The company provides transport facilities for employees Library Facilities †¢The company has the facility of both general and technical library The general library is used by the project trainees also Other Facilities †¢Sports club †¢Fine Arts Society looks into the cultural events and various programmes conducted during the course of the year. †¢Uniform, shoes, socks and soap is given to employees on the job by Bosch. †¢Accident benefit scheme †¢Holiday homes and time share holidays †¢Vehicle expenses and reimbursement †¢Death relief scheme. 2.10 ACHIEVEMENTS/AWARD February 1, 2012: Bosch Limited wins Car & Bike Award 2012 The accolades and awards keep rolling in for Bosch Limited. Once again, Bosch Limited was the proud winner of the Subros Car & Bike Award 2012 in the â€Å"Best Automotive Component Manufacturer† category. Bosch Wins â€Å"Car & Bike† Award 2011 Receiving yet another glory in its 125th Anniversary Year, Bosch Limited was conferred with the Car & Bike India Award in â€Å"Best Auto Component Manufacturer† category. The Car & Bike Award function was held at Mumbai on January 13, 2011. Bosch was adjudged the best among two other nominees, namely Delphi and Endurance. Jan. 07, 2010: NDTV Car & Bike Award – ‘Automotive technology of the year’ This accolade recognizes the contributions made by Bosch in India, for localizing ABS (Antilock Braking System) production. Bosch is the only automotive supplier to manufacture ABS in India for passenger cars and light commercial vehicles. ABS is crucial to safety while driving, as it makes braking safer, by preventing the wheels from locking. April 15, 2009: DHL – CNBC TV18 International Trade Award Bosch won this honor in the category of auto component industry, for doing extremely well in exports through its low-cost solutions. The award recognizes the company’s commitment and innovations that address the needs of the Indian market, and keep Brand India alive. Feb. 20, 2009: NDTV Car & Bike Award – ‘Auto component manufacturer of the year 2009’ Bosch was chosen as the best in the auto component industry of India for the year 2009. These awards are considered as benchmarks for auto excellence in India and widely trusted by consumers, manufacturers and auto experts alike. The award recognizes the best in the automobile industry of India. Jan. 7, 2009: UTVi Autocar Award Bosch and Mahindra & Mahindra won the ‘Best Innovation of the Year’ UTVi Autocar Award. The award recognizes Bosch innovation start/stop system which contributes to fuel efficiency at a very reasonable cost. The Mahindra Bolero Micro Hybrid is the first vehicle in India to integrate this technology in their new car. June 21, 2008: Business Standard Award ‘Star MNC of the year’ Bosch was noted for its cutting edge technologies, especially for designing and delivering low cost high quality fuel injection system and for pioneering the common rail system in India. Jan. 10, 2008: NDTV Car & Bike Award – ‘Car Technology of the year’ Bosch not only setup the common rail injector and pump manufacturing projects in record time, but also pioneered the new application of Common Rail in low cost car segment. This is a revolutionary leap achieved by Bosch in India, which is the pioneer of Common Rail technology in the rest of the world as well. Jan, 12, 2007: NDTV Profit Car & Bike Award 2007 – ‘Automotive Technology of the year’’ Audited by PricewaterhouseCoopers, these awards honored the best in the Indian automotive industry for their handiwork in calendar year 2006. Bosch was presented with the award for its application of ABS / ESP technology. Jan. 4, 2007: CNBC-TV18 Autocar Auto Award – ‘Auto Component manufacturer of the year’ Bosch Limited was chosen for the mark that it has made both in the domestic and international markets with its superior technology and products. These awards seek to reward exemplary performance in the industry in 2006 based on a comprehensive set of attributes including design, technology, value, product experience and so on. The selection process truly reflects the choices and sentiments of all stakeholders and justifies their stature as benchmarks in auto excellence. Aug. 17, 2006: Dun & Bradstreet American Express Corporate Award -–‘Top Indian company in the Auto Components sector’ The award recognizes the twin virtues of size and growth in the organizations of corporate India, from a derived list of top 500 companies in the country. Bosch Limited was selected as the best amongst the top 10 auto component manufacturers in India. Aug. 10, 2006: EEPC Award – ‘Star Performer for outstanding export performance’ The Engineering Export Promotion Council (EEPC) conferred the ‘‘tar Performer’’for outstanding export performance in the large enterprises category on Bosch Ltd, which garnered a total export figure of Rs 423 crores in 2005, almost twice as high as Rs 193 crores in 2001. Jan. 12, 2006: NDTV Profit Car India Award – ‘Safety & Technology Award’ Bosch was presented with this award for its pioneering work on the new age direct injection diesel fueling systems, with notable emphasis in the range of common rail diesels. Also taken into account was the persistent focus on unit injector systems which are entering the scene in the high profile high aspiration D-segment cars. The jury considered not just the technology but its bearing on safety, and the benefits it brought to automotive users as well as the potential it has for India. Jan. 8, 2005: Overdrive–Auto Monitor Award – ‘Auto component manufacturer of the year’ Recognized for innovations in technology and the scale and size of manufacturing capabilities, the award also commemorated the customer satisfaction earned by Bosch over the years, performance, quality and diverse range of products. This Annual Award is the â€Å"Oscar† for the automobile industry in India and recognizes the â€Å"best† in the industry in association with reputed industry bodies like CII, SIAM & ACMA. 2.11 WORK FLOW MODEL The work flow model of Bosch can be interpreted in two phases †¢Information flow †¢Material flow Bosch believes in the concept of â€Å"customer is king† this is depicted in the workflow model which starts with customer signifying the pull system of production (i.e. production against customer order). Sales and marketing department receives purchase order from the customer. R&D division takes decision with respect to product design and specification. Engineering wing analyses the order and decides upon in house manufacturing or outsourcing. The next step is to procure the component and assembling the final product, or acquire raw materials and convert it into finished product. Finally dispatch the end product to logistics department, which is entrusted with the responsibility of transit of consignment to the ultimate consumer. 2.12 FUTURE GROWTH AND PROSPECTS The auto component industry appears to have a bright future with the existing manufacturing planning and capacity and in addition moreover new plants are being setup with foreign collaboration. The Indian auto component industry is highly fragmented with over 3000 players in organized sector and estimated 500 units in the small sector. Vocationally the industry has developed major vehicle manufacturing centers. Small and medium enterprise sector is keen on taking a number of technology investment initiatives in order to become self reliant and globally competitiveness according to a confederation of Indian Industry survey report on auto component. The survey reveals that Indian small scale enterprises manufacturing auto components are well equipped to produce components as per international standards. These SMEs have now started talking strategic positions in the international markets at both the original equipment manufacturers and the replacement supply. The last few months have seen a virtual boom in the Indian automobile industry with not only domestic component manufacturing shares but also the formidable biggies also entering India in such a manner that it is increasingly turning out to be a lucrative destination for many companies. The other growth plans are †¢Focus on strengthening or engineering competencies and infrastructure in new product lines. †¢Focus on securing liquidity position. †¢Cost reduction without hurting the long term interest of the business. †¢Import substitution projects. †¢Continuous improvement activities and implementing lean practices through Bosch Production System (BPS), continue with redesign of HR policies and practices to attract, retain and motivate employee. CHAPTER – 3 MCKINSEYS’S 7S FRAMEWORK 3.1 STRATEGY Strategy is the systematic action allocation of resources to achieve company goals. A strategy is defined as â€Å"a coherent set of action aimed at gaining a sustainable advantage over competitors by improving the market position and effective allocation of resources vice versa. Hr Strategy It pays special attention to competence management and filling up of executive positions in growth regions, special entry programs to attract qualified university graduates and applicants with professional experience. Train and develop the younger generation of apprentices/ engineers who are the future skilled technicians and managers. Corporate Strategy Bosch economic strategy corresponds to a common aim of the group for innovation, independence and integrity. The aim is to be among the world market leaders and to be a major player in all of the company business sectors. The strategy to achieve this goal is by strong marketing of new products and ongoing investment in Research and Development to innovate continuously. The emphasis on innovation is underlined by huge number of associates, working in Research and Development departments, 21250 world wide. Efficient sales and customer service also play a key role in Bosch’s corporate strategy. Innovation Bosch shall focus their innovative strength on technology that is â€Å"INVENTED FOR LIFE.† Bosch has invested heavily in R&D much above the industry average. This has resulted in Bosch pioneering many technological advances †¢Anti-locking braking systems †¢Electronic stability control †¢High pressure diesel injection †¢Parking assist systems 3.2 STRUCTURE The design of organization structure is a critical task to the top management of an organization. It is the selection of the whole organization edifice. Organization structure refers to the relatively more durable organizational arrangements and relationships. It prescribes the formal relationship, how an organizational member’s procedure exists. To guide the various activities performed by the member of all part of the organization. 3.3 SYSTEM System refers to formal process and procedures use to manage the organization including the management control system performance management measurement and reward system, information system and distribution. Human Resource The HR organization uses its human resources strategy to support the divisions in the pursuit of their objectives. This involves the consistent application of the balanced scorecard. This method is used by executives. The HR organization’s missions are based on the House of Orientation and contribute to closer alignment with the strategic objectives of the company. The â€Å"House of Orientation† provides a frame of reference for Bosch long term road map and for the way Bosch works together. It is based on Bosch values and core competencies. Environment Management Bosch has been expanding the environment management systems at Bosch sites since 1996. Now, the 300 sites have been certified to ISO 14001. Bosch implemented a maturity model for all manufacturing and developing sites, which will serve as the basis for further improvements in environmental protection, occupational safety and fire safety. Occupational Safety Management Bosch implemented a new occupational safety management system based on the globally recognized OHSAS 18001 standard. One of the systems main functions is to detest potential accident and health risks for associates in order to take appropriate preventive measures in good time. The new system is to be implemented at all manufacturing sites in no more than two years. This makes Bosch one of the forerunners in global implementation of the OHSAS 18001 standard. Bosch Production System (Bps) It was installed in 2002. It is a systematic production system in Bosch. In general it is called as Lean manufacturing. Just in Time (JIT) is one of the systems in Bosch production. In this the right parts produced at the right quantity should reach the assembly time at the right time. Approaches in Bosch Production System †¢The right part †¢In the right quantity †¢In the right quality †¢At the right cost †¢At the right time †¢At the right place Quick Response System (Qrs) System designed to respond quickly to any problem/issues in the production. Example – Every system has three machine indicators: Red (machine breakdown), Yellow (shortage of materials), and Green (process completed for that machine) 3.4 STYLE Style is the leadership approach in the top management and the company’s overall operating approach. Style impacts the norms that the people follow and how they work and interact with each other and the customers. The leadership style depends upon the organization culture that is in practice. Bosch Ltd has participative kind of leadership style where in the leader consult with the subordinate, a proposed action, decision and encourages, ensures equal participation among them. The style adopted by the management is to maintain a friendly and collaborative environment for smooth running of the organization. Bosch Guidelines for Leadership 1. Aim for success: – Profit, growth, quality, customer and process orientation. These are the key metrics with which our corporate objectives are aligned. Regularly communicate these objectives to your associates. Make it clear what each individual can contribute to achieve it. 2. Demonstrate initiative: – Together with your associates, generate new ideas and strategies that make our company stronger. Encourage them to embrace change and take initiative on their own and support them in the implementation. 3. Demonstrate courage: – Stand by your associates. Make clear decisions and demonstrate determination in implementing them. Be a role model and exemplify the Bosch values. 4. Keep your associates informed: – Of course you give your associates factual information. They should also know the business context and background – they are an important prerequisite for identification with the company. 5. Lead by goals: – Delegate tasks and give your associates the authority to perform them. Agree on clear goals and allow sufficient space so that creativity, self-confidence, and accountability can be developed. This enables you to lead your associates to success. 6. Give feedback to your associates: – Recognize the strengths of your associates and help them to utilize and further develop them. Take a close look: praise your people where praise is due, but also give fair and constructive criticism. Mistakes happen on both sides. Be quick and open in addressing them with the associate. 7. Trust your associates: – They are capable and willing to perform. Have the courage to manage with limited control. Your trust will create the entrepreneurial momentum that all of us want. 8. Shift your perspective: – Put yourself in your associates’ position and also look at things from their point of view. How would you react to the decisions you have taken as their supervisor, and what rationale would you expect to hear. 9. Shape the future together: – Your associates can and do contribute to our company. Integrate them into the preparation of decisions and capitalize on the ideas and the potential that the cultural diversity of our company offers. Work together with your associates to transform mere interfaces into connection points, and barriers into opportunities. 10. Develop your associates: – Advise and systematically support your associates in their professional development. Support them if there are suitable opportunities for, or if they desire, further development somewhere else in the company. 3.5 STAFF The staff at Bosch Ltd is considered as a pool of resources to be nurtured, developed, guarded and allocated. There are about 3650 employees in the organization. Permanent employees are 2550, temporary employees are 500, on job trainees are 600. Levels at Bosch Ltd – MANAGEMENT AND SUPERINTENDENT STAFF †¢GM – General Manager †¢DGM – Deputy General Manager †¢Gr.1 – Senior Manager †¢Gr.2 – Manager †¢Gr.3 – Deputy Manager †¢Gr.4 – Assistant Manager †¢Gr.5 – Senior Engineer †¢Gr.6 – Officer †¢Gr.7 – Assistant Officer Managerial And Supervisory Staff (M&Ss) Managerial and Supervisory Staff refers to a salaried professional or an educated worker who performs semi-professional office, administrative and sales co-ordination task. They are board occupational grouping of workers engaged in non-manual labor. Blue Coloured Associates (Bca) A blue collared associate is a member of the working class who typically performs manual labor and earns an hourly wage. Blue collared associates work may be skilled or unskilled and may involve manufacturing, mechanical work, maintenance repair and operations maintenance of technical installations. 3.6 SKILLS There are 6 different skill groups within the skills framework. Community leadership skills, leadership skills, management skills, occupational/technical/ professional skills, core skills, skills for life. The other skills groups are †¢GENERIC SKILLS are those which should be possessed by each and every employee in order to carry out the task successfully. Skills like problem solving, decision making and communication form the basic important generic skills. †¢SPECIFIC SKILLS are those which should be possessed by the employee to carry out his/her assigned specific task. Example: Time management, shop floor management, building teams, leadership and motivation, creativity, industrial safety and environment. BOSCH SKILLS – The employees according to the nature of the jobs posses following skills †¢Functional †¢Quality †¢Information Technologies †¢Behavioural/ Human Relations Managerial 3.7 SHARED VALUES – BOSCH VALUES Bosch Values are those values which are applied and followed by all Executives faithfully. †¢Future and result focus: – In order to ensure dynamic development of our country and to guarantee long term corporate success, we participate in shaping the changes in markets and technologies. †¢Responsibility – We accept that our actions must accord with interests of society. †¢Initiative and determination – We act on our own initiative, with an entrepreneurial but accountable spirit, and demonstrate determination in pursuing our goals. †¢Openness and Trust – We inform our associates, business partners and investors in a timely and open fashion of important development within our company. †¢Fairness – We view mutual fairness as a condition of our corporate success when dealing with each other and with or business partners. †¢Reliability, credibility, and legality – We promise only what we can deliver accept agreements as binding and respect and observe the law in all our business transactions. †¢Cultural diversity – We are aware of our company’s regional and cultural origins and at the same time regard diversity as an asset as well as a precondition of or global success. CHAPTER – 4 SWOT ANALYSIS 4.1 STRENGTHS †¢High customer satisfaction. †¢Established brand image around the world over the centuries. †¢Continuous improvement of products and quality. †¢Employee development given at most important. †¢Cost reduction strategy is good. †¢Good infrastructure facility. †¢Leadership through innovation. †¢High employee morale. †¢Effective decision making, information sharing and authority distribution. †¢Less employee turnover. †¢High quality and eco-friendly products. 4.2 WEAKNESS †¢Experience and skilled employees are not in right position because of ineffective allocation. †¢Decision making will be delayed because of long procedure. †¢In certain situations centralized management is followed. †¢Marketing of products is given less importance. †¢Adaptability towards change is low. †¢No diversification of business. 4.3 OPPORTUNITIES †¢Continuous innovation of products. †¢Bosch can foray into other line of business as it has a good brand image. †¢It can produce new machineries using high technology. †¢Potential to grow in power tools, packaging and security systems. †¢It can produce more economical and eco-friendly products. †¢It helps to compete with other companies †¢Quick cost effective adaptation of product to market requirement of Indian market. 4.4 THREATS †¢Increase in competition. †¢Too many substitute products available in the market. †¢Brand image being diluted due to entering into many products. †¢Growing bargaining power of companies. †¢Continuous cost pressure. [` in Thousands (TINR)] 20112010 // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e