Wednesday, March 25, 2020

Marketing and Different Vendors free essay sample

Having multi-vendor partnerships has its advantages and disadvantages. In the long run, supporting such a partnership would be difficult to maintain. Here are some of the concerns: * Change: Hardware and software requires constant upgrades to keep up with the technology changes. Changes in systems from multiple vendors can cause integration problems and requires a rigid process of testing and configuration. * Knowledge: IT staff must be well-trained in all the systems of the multi-vendor environment. Without a good IT support, the harder it is to find the source of the problem, and the longer it takes for them to resolve it. * Communication: In-house IT staff may have all the knowledge on the systems in the multi-vendor environment, but sometimes support from the vendors is required. In such cases, a support engineer is required to communicate with other support engineer, and it would be easier if it is done within the organization, but this is not usually the case. We will write a custom essay sample on Marketing and Different Vendors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . Focusing IT on top line requires bringing in revenue for the company by increasing sales, whereas focusing IT on the bottom line requires bringing the cost down by reducing on operating cost. Focusing IT on the top line is more challenging because IT is not able to control who and when someone will actually buy the products and services. On the other hand, focusing IT on the bottom line can be predictable as there are sets of parameters within he organization that can be controlled, for example, reducing the number of employees. 3. Some ways for IT to bring in revenue is by increasing the number of customers and retaining customers. To increase the number of customers, IT systems such as online marketing tools can help to generate sales leads and increase customer awareness by sending out emails or direct mailers to potential customers. Such tools can help in segmenting customer profiles and evaluate the performance of the marketing campaign.

Friday, March 6, 2020

Women in Trucking By Women, For Women

Women in Trucking By Women, For Women It is never easy to be a woman in a male-dominated industry, particularly one that is also dangerous and isolated, like trucking. Over at the Roadmaster’s Driving School Blog, Ellen Voie is raising awareness for Women in Trucking (WIT), an organization formed in 2007 by women drivers seeking to support and aid one another. As minorities in the industry, women still face more safety concerns and logistics issues than male truckers. Women in Trucking provides self-defense presentations, secures association discounts with partners, and lobbies for loading docks and truck stops to provide more women-friendly amenities like bathrooms and personal hygiene products. Most importantly, WIT confronts the ingrained sexist attitudes that seek to deter women from entering the industry at all.To celebrate women in leadership roles, WIT also holds an annual â€Å"Influential Women in Trucking† event, sponsored by Navistar, and an annual â€Å"Salute to Women Behind the Wheel† e vent each March. They also feature guest bloggers monthly to share the personal stories of drivers across the country.Currently, 16% of WIT’s membership is comprised of men who want to show their support for female drivers, so whether you’re a man or a woman, consider joining Women in Trucking to demonstrate your commitment to leveling the playing field and welcoming new drivers with professional courtesy and respect.Check them out online at  womenintrucking.org.