The Against Gay Marriage Racism Or Proverb - 1737 Words

Opposition to Gay Marriage: Racism or Proverb Racism is the belief that all members of each race possess characteristics or abilities specific to that race, especially so as to distinguish it as inferior or superior to another race or races. But discrimination is a treatment or consideration of, or making a distinction in favor of or against, a person or thing based on the group, class, or category. Is the opposition to gay marriage an act of racism, discrimination or truth? Homosexuality and Heterosexuality have the same moral status; it is wrong to discriminate against homosexuals solely based on their sexual inclination. What is marriage? A common definition among Christians is â€Å"Therefore a man shall leave his father and mother and be joined to his wife, and they shall become one flesh† There is no recognized definition of marriage. Society values its freedom to choose the one they marry based on love and compatible. Our concept of marriage comes from the book of Genesis in the Old Testament; where the firs t man; Adam and the first woman; Eve formal joined together under God’s law. A lot of the disapproval to same-sex marriage comes from Biblical scriptures; the foundation of Christians argument. Many Christians question the dawning dismay of the marriage tradition. For Christians the legalization of same-sex unions would be reducing to something of a relationship that affords good benefits and sexual convenience. The United States has always separated churchShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 Pages2004 9 CHAPTER 1 NEW MANAGEMENT FOR BUSINESS GROWTH IN A DEMANDING ECONOMY 9 Dell. This has also been a basis for the resurgence of great technologydriven corporations such as IBM from the severe down cycles it had experienced. This marriage of leadership and technology capability can also be credited for the success of E-Bay. Some astute investors and managers long ago figured out this power of management capital in establishing their valuations of growth companies—and with lucrative

Learn More About the History of the United States Postal Service

On July 26, 1775, members of the Second Continental Congress, meeting in Philadelphia, agreed . . . that a Postmaster General be appointed for the United States, who shall hold his office at Philadelphia, and shall be allowed a salary of 1,000 dollars per annum . . . . That simple statement signaled the birth of the Post Office Department, the predecessor of the United States Postal Service and the second oldest department or agency of the present United States of America. Colonial TimesIn early colonial times, correspondents depended on friends, merchants, and Native Americans to carry messages between the colonies. However, most correspondence ran between the colonists and England, their mother country. It was largelyto handle this mail that, in 1639, the first official notice of a postal service in the colonies appeared. The General Court of Massachusetts designated Richard Fairbanks tavern in Boston as the official repository of mail brought from or sent overseas, in line with the practice in England and other nations to use coffee houses and taverns as mail drops. Local authorities operated post routes within the colonies. Then, in 1673, Governor Francis Lovelace of New York set up a monthly post between New York and Boston. The service was of short duration, but the post riders trail became known as the Old Boston Post Road, part of todays U.S. Route 1. William Penn established Pennsylvanias first post office in 1683. In the South, private messengers, usually slaves, connected the huge plantations; a hog head of tobacco was the penalty for failing to relay mail to the next plantation. Central postal organization came to the colonies only after 1691 when Thomas Neale received a 21-year grant from the British Crown for a North American postal service. Neale never visited America. Instead, he appointed Governor Andrew Hamilton of New Jersey as his Deputy Postmaster General. Neales franchise cost him only 80 cents a year but was no bargain; he died heavily in debt, in 1699, after assigning his interests in America to Andrew Hamilton and another Englishman, R. West. In 1707, the British Government bought the rights to the North American postal service from West and the widow of Andrew Hamilton. It then appointed John Hamilton, Andrews son, as Deputy Postmaster General of America. He served until 1721 when he was succeeded by John Lloyd of Charleston, South Carolina. In 1730, Alexander Spotswood, a former lieutenant governor of Virginia, became Deputy Postmaster General for America. His most notable achievement probably was the appointment of Benjamin Franklin as postmaster of Philadelphia in 1737. Franklin was only 31 years old at the time, the struggling printer and publisher of  The Pennsylvania Gazette. Later he would become one of the most popular men of his age. Two other Virginians succeeded Spotswood: Head Lynch in 1739 and Elliot Benger in 1743. When Benger died in 1753, Franklin and William Hunter, postmaster of Williamsburg, Virginia, were appointed by the Crown as Joint Postmasters General for the colonies. Hunter died in 1761, and John Foxcroft of New York succeeded him, serving until the outbreak of the Revolution. During his time as a Joint Postmaster General for the Crown, Franklin effected many important and lasting improvements in the colonial posts. He immediately began to reorganize the service, setting out on a long tour to inspect post offices in the North and others as far south as Virginia. New surveys were made, milestones were placed on principal roads, and new and shorter routes laid out. For the first time, post riders carried mail at night between Philadelphia and New York, with the travel time shortened by at least half. In 1760, Franklin reported a surplus to the British Postmaster General -- , a first for the postal service in North America. When Franklin left office, post roads operated from Maine to Florida and from New York to Canada, and mail between the colonies and the mother country operated on a regular schedule, with posted times. In addition, to regulate post offices and audit accounts, the position of surveyor was created in 1772; this is considered the precursor of todays Postal Inspection Service. By 1774, however, the colonists viewed the royal post office with suspicion. Franklin was dismissed by the Crown for actions sympathetic to the cause of the colonies. Shortly after, William Goddard, a printer and newspaper publisher (whose father had been postmaster of New London, Connecticut, under Franklin) set up a Constitutional Post for inter-colonial mail service. Colonies funded it by subscription, and net revenues were to be used to improve the postal service rather than to be paid back to the subscribers. By 1775, when the Continental Congress met at Philadelphia, Goddards colonial post was flourishing, and 30 post offices operated between Portsmouth, New Hampshire, and Williamsburg. Continental Congress After the Boston riots in September 1774, the colonies began to separate from the mother country. A Continental Congress was organized at Philadelphia in May 1775 to establish an independent government. One of the first questions before the delegates was how to convey and deliver the mail. Benjamin Franklin, newly returned from England, was appointed chairman of a Committee of Investigation to establish a postal system. The report of the Committee, providing for the appointment of a postmaster general for the 13 American colonies, was considered by the Continental Congress on July 25 and 26. On July 26, 1775, Franklin was appointed Postmaster General, the first appointed under the Continental Congress; the establishment of the organization that became the United States Postal Service nearly two centuries later traces back to this date. Richard Bache, Franklins son-in-law, was named Comptroller, and William Goddard was appointed Surveyor. Franklin served until November 7, 1776. Americas present Postal Service descends in an unbroken line from the system he planned and placed in operation, and history rightfully accords him major credit for establishing the basis of the postal service that has performed magnificently for the American people. Article IX of the Articles of Confederation, ratified in 1781, gave Congress The sole and exclusive right and power . . . establishing and regulating post offices from one State to another . . . and exacting such postage on papers passing through the same as may be requisite to defray the expenses of the said office . . . . The first three Postmasters General--Benjamin Franklin, Richard Bache, and Ebenezer Hazard--were appointed by, and reported to, Congress. Postal laws and regulations were revised and codified in the Ordinance of October 18, 1782. The Post Office Department Following the adoption of the Constitution in May 1789, the Act of September 22, 1789 (1 Stat. 70), temporarily established a post office and created the Office of the Postmaster General. On September 26, 1789, George Washington appointed Samuel Osgood of Massachusetts as the first Postmaster General under the Constitution. At that time there were 75 post offices and about 2,000 miles of post roads, although as late as 1780 the postal staff consisted only of a Postmaster General, a Secretary/Comptroller, three surveyors, one Inspector of Dead Letters, and 26 post riders. The Postal Service was temporarily continued by the Act of August 4, 1790 (1 Stat. 178), and the Act of March 3, 1791 (1 Stat. 218). The Act of February 20, 1792, made detailed provisions for the Post Office. Subsequent legislation enlarged the duties of the Post Office, strengthened and unified its organization, and provided rules and regulations for its development. Philadelphia was the seat of government and postal headquarters until 1800. When the Post Office moved to Washington, D.C., in that year, officials were able to carry all postal records, furniture, and supplies in two horse-drawn wagons. In 1829, upon the invitation of President Andrew Jackson, William T. Barry of Kentucky became the first Postmaster General to sit as a member of the Presidents Cabinet. His predecessor, John McLean of Ohio, began referring to the Post Office, or General Post Office as it was sometimes called, as the Post Office Department, but it was not specifically established as an executive department by Congress until June 8, 1872. Around this period, in 1830, an Office of Instructions and Mail Depredations was established as the investigative and inspection branch of the Post Office Department. The head of that office, P. S. Loughborough, is considered the first Chief Postal Inspector.

We should not add our parents in facebook Free Essays

We should not add our parents as friend on backbone According to the statistic updated in year 2013, there are total numbers of 1. 26 billion of Backbone users. It is common to have a Backbone account, vice versa. We will write a custom essay sample on We should not add our parents in facebook or any similar topic only for you Order Now The percentage of teenagers that add their parents as friend on Backbone Is 70%. 70% of them think that there is no problem to add their parents as friends on Backbone. However, It Is my view that I should not add my parents as friends on Backbone as It retrains me from being myself, Invades my privacy and makes me feel embarrassed. As I am a normal 18 years old teenager, I have a Backbone account too. I have added my mum as friend 3 years ago. When the first time I posted a selfless of myself on my Backbone wall, my mum mandated me to delete the photo. The reason she said Is, â€Å"The photo Is ugly, don’t put out your tongue when you take a picture! † I had followed what she want me to do, but also remove her from my friend list. There are millions type of me inside, my mum want me to be a teenager that has good image, but what I want to do is being myself. I think adding parents as friends on Backbone retrain me room being myself. There is no freedom to post a picture or a post on my Backbone, as parents will afraid that we have no good impression in others mind. In addition, there are no privacy between me and my parents if I added them as my friends on Backbone account. It is because they can see whatever things you post on your Backbone wall. They will constantly stalking your page and bombarding you with questions that make you feel like you have no social life or privacy. When you post a status written about you are feeling blue today, your parents will try to know about hat happen on you even though you choose not to tell them. Although it is a responsibility of parent to know more about their children, but there is a wall of privacy between parent and children. If children choose to make the thing happen on them as a secret to their parents, but they want to share it with friends, they will face â€Å"to be or not to be, that is a question. † Lastly, adding parents as my Backbone friend make me feel embarrassing. As I am from different generations with my parents, we would have different views and thoughts on certain things. My parents judge me In a way that make me feel uncomfortable, misunderstood, or even worse, embarrassed as they are made fun and chastised by my friends because of Judgments made by my parents. When they comment on each of my picture and post, they TLD notice that the comment sounds like talking to a small kid. They treat me childishly Like a kid as they didn’t notice that I am already an 18 years old teenager. It Is so embarrassing If my friend see what they comment. As a result, there are many disadvantages If teenagers add their parents as friends on Backbone. Therefore, teenagers should not add their parents on Backbone. Whether the reasons are for being themselves, privacy or image problem, they should delete their parents from the friend list. We should not add our parents in backbone By Koala-Neon percentage of teenagers that add their parents as friend on Backbone is 70%. 70% of However, it is my view that I should not add my parents as friends on Backbone as it retrains me from being myself, invades my privacy and makes me feel embarrassed. Backbone wall, my mum mandated me to delete the photo. The reason she said is, â€Å"The photo is ugly, don’t put out your tongue when you take a picture! † I had followed would have different views and thoughts on certain things. My parents Judge me in a parents. When they comment on each of my picture and post, they didn’t notice that the comment sounds like talking to a small kid. They treat me childishly like a kid as they didn’t notice that I am already an 18 years old teenager. It is so embarrassing if my friend see what they comment. As a result, there are many disadvantages if How to cite We should not add our parents in facebook, Papers

Integrated Business Marketing Business Proposal Franchisee

Question: Describe about the Integrated Business Marketing for Business Proposal Franchisee. Answer: Introduction This report tries to convey the proposed usage of an all encompassing and vital integrated marketing communication (IMC) proposal on behalf of the launch of a latest eatery 'Kilo King' that would be set up as a franchisee of driving Australian gluten-less and natural nourishment product group Orgran (Orgran 2016). The subsequent marketing proposal in favor of Kilo King looks toward distinguishing the prerequisite for recognizing different behavioral forms and actualizing particular advertising relations techniques all through its promotion that would empower Kilo King in the direction of shifting their intended consumers from a rational condition of mindfulness to acquiring their items and in the end fashioning a long haul client association with the company. With an end goal to meet Orgran's authoritative destinations in expanding overall revenues, expanding our industry share and upholding our upper hand above both current and potential close and aberrant competitors, Kilo King would endeavor to impart its commitment to providing better importance than its projected consumers via its brand situating in a consciously created and client motivated IMC plan named, 'Live like a King.' The subsequent IMC arrangement would empower Kilo King in influencing a continuous upper hand over its rivals and in the long run set up itself as business sector head in the Australian Health Food industry by recognizing the quality and estimation of a continuing all encompassing way to deal with both client and partner engagement and brand association administration all through the whole of its IMC procedure (Keller 2016). The Integrated Marketing Communication Plan The outline and implementation of the IMC technique has to be key and recognize current advertising interaction disputes inside the large-scale environment. These difficulties, if unmet, would influence our intended consumer group's compelling deciphering of our proposed operation message and view of our brand situating as buyers are currently besieged regularly by more promotional messages and the test of producing brand consciousness is substantial (Wiedmann and Ludewig 2014). Target Consumer Analysis Kilo King would speak to a wide objective market counting the subsequent sectors: mother time tightened experts, also people who are fitness alert, young people searching for an agreeable and one of a kind feasting background individuals with particular dietary prerequisites sportspersons also; an appealing functional market reported as "elitists" who are label and name aware also are continually hunting down the nearly all advanced and slick items and aids Marketing Communication Objectives Kilo King employed Hierarchy of Effects Form (Belch et al. 2012) as it embodies the clients subjective, emotional and physiological phases through the customer purchasing resolution procedure and is founded on supposition that a customer bypasses via a series of stages that contain consciousness, comprehension, taste, inclination, assurance and consequently procurement in promotion (Percy 2014). Figure 1. Hierarchy of Effects Model Source: Belch (2012) Brand Awareness Since the vast majority of the objective industry is different to this franchisee of Orgran, consciousness should be significouldtly expanded. Customary methods of promotion would be used all through the project due to their inescapable and attractive nature (Gausebeck et al. 2014) trying to build the intended consumers' stage of brand knowledge of Kilo King, also to successfully thrust Kilo King's endeavor memo to its intended addressees. Knowledge Amid this phase, appreciation of the Kilo King trademark and what it symbolizes is critical, as it is the essential step for structuring brand importance in the projected consumer set. This would be accomplished by a precisely performed advertising procedure that would make use of the buyer's rational procedure of acceptance and evaluation by much of the time using straightforward messages involving normal affiliations (Leonidou et al. 2013, for example, the Kilo King emblem and the motto, "Live like a King!" Frequent redundancy of article and the well known Orgran emblem would be utilized as these imagery would be effortlessly evaluated in remembrance in the projected customer group and current clients (Cui and Zhao 2013). Liking Following the trade name, Kilo King has achieved a satisfactory stage of information and position among its intended group, the feelings of the intended group should be evaluated. This data would be gained via a criticism program comprising a subsequent direct mail mailed to clients besides a reaction instrument and positioning of input sheets at tables following the underlying trimester of opening, trying to alter any unconstructive emotions buyers have about the product (Devlin et al. 2015). It is likewise to set up a client driven outlook and responsibility to giving better client importance in an endeavor to start what Kilo King would keep on thriving to accomplish in, which would be brand devotion inside its intended audience group. Preference Kilo King's projected interest group might have penchant for a direct contender who fulfills their need. Subsequently, with a finish goal to complete their projected interest group's favored image, Kilo King ought to put impressive exertion in imparting the dedication to giving a one of a kind client eating knowledge and their image's purposes of contrasts all through the battle message taking into account their projected interest group's observances, mentalities and characteristic inclinations. Regular employment of offers advancements would likewise viably impart a succeeding responsibility to offering prevalent merit amid this point (Buil, De Chernatony and Martnez 2013). The employment of online networking portals Facebook, Twitter and Pinterest would likewise formulate inclination amid the projected audience group and suggest the product to their close set of friends where a conclusion director is frequently concentrated on and works as a persuasive brand diplomat on behalf of the association and advises the products to their dear ones (Holt 2016) Conviction Indeed, even past inclination towards Kilo King is accomplished amid the intended interest group, the purchaser might not build up a confidence to buy it, along these lines, incessant reiteration of the advantages in acquiring nourishment at Kilo King should be imparted successfully through its image situating, taking into account its intended interest group's needs and inclinations trying to manufacture conviction amongst the intended interest group. Deals advancements would give a motivation to the intended interest group to check Kilo King's items amid this phase and increment their standards of certainty and aide them to the acquiring stage. Brochures and promotions on online networking sites and the organization site highlighting data on occasions whereby Kilo King's image envoys would show up would likewise tempt intrigue and increment conviction (De Mooij 2013). Purchase Commencing the conviction phase to buy phase, shoppers might slow down the genuine acquiring of Kilo King's items as they attempt advanced item data hunt and choose to put off the buys. From a product point of view, as Orgran is as of now a solid set up brand inside the wellbeing cognizant buyer market, it would fit solid validity. In the event that the buyer's past colleague with the product has been positive, or provided the maker's and merchants' promoting has produced a great feeling, the perceived product would be chosen from in the middle of other unknown brands' (Batra and Keller 2016). Thus, Kilo King's items should be offered at a starting low cost and deals advancement should be put resources into significantly. In the mean time the label force of Orgran has to be reliably imparted via utilization of its well known emblem inside the movement slogan over the greater part of the correspondence networks to empower controlling brand power (Kahn 2013) for franchisee Kilo King. Creative strategy Kilo King would execute an all surrounding and successfully designed IMC strategem that utilizes correspondence networks and with an ultimate goal to adequately pass on its brand placement and operation motto in the projected consumer unit with the most repetition, contact and consequence (Belch et al. 2012). Promoting your eatery is not the same as for whatever other sort of trade. A client's buffet experience is established by the food in addition to by the fashionable theme, the background and the management. It could be tough to forward the bulk facts in a commercial so the effective owner ought to be more ingenious with progression and promoting. Various inexpensive yet exceedingly powerful ways correspond effectively and get new business (Kotler et al. 2015). In light of the objective industry examination, Kilo King will seem to achieve high on genuineness, ability and fervor, average on complexity and short on toughness. In view of Kilo King's image identity the accompanying big names would be chosen to appear through all methods of communication. They would all loan reliability to Kilo King's effort in backing, also providing an optional association for Kilo King's quality suggestion 'Live like a King' and would encourage our endeavors in accomplishing enthusiastic and representative reverberation inside our intended consumer group. Miranda Kerr Sarah Murdoch Michael Clarke Braith Anasta Zoe Bingley-Pulley Ian Thorpe Media Plan As there is no financial plan in marketing, the accompanying correspondence channels could be used to push our movement message to our intended consumer group with an end goal to expand levels of brand consciousness and preference. Direct Email and Online Media platforms Twitter, Facebook and Pinterest Online networking and direct mail would assume an indispensable part in expanding Kilo King's name consciousness among its intended consumer group. Moreover, in the end could produce long haul client connections through its capacity to start buzz promotion in giving the beneficiary correspondence channels instant reaction systems that start a progressing discourse taking in Kilo King and its intended consumers. When a customized mail is forwarded to Orgran and recently enrolled reward program clients by a connection to Kilo King's social website pages, the beneficiaries would have the capacity to build brand consciousness. They could do it through either sending the first mail otherwise tapping in the connection for logging in their personal online networking portal where they could 'like' or "pin" the companys online networking portal by their immediate friends groups (Tsimonis and Dimitriadis 2014). Figure 2. Direct E-mail Source: As created by author Ethical issues Kilo King would keep in mind the fundamental ethics while using this marketing strategy. The customer preferences and choices would be kept in mind, while gaining completely the demographic overview. The marketing team would try to avoid negative biases and by no means compromise on privacy. The endorsements would be transparent and information would be communicated politely. Assessment of IMC Plan Assessment of Kilo Kings subsisting Integrated marketing communication plan would require occurring following the initial trimester and happening each trimesters subsequently to establish the efficiency and unity between the tactical contact points and standards of consumer fulfillment and product devotion. The subsequent dimensions plus justification would be recognized to determine if the aforementioned recognized long-term promotional communication aims are being attained via the existing IMC strategy: A audit of existing collaboration is required, as cooperative energy is by all accounts at the heart of IMC estimation, on the grounds that if the idea of assimilation bodes well, then there ought to be quantifiable increases in incorporating the promoting correspondences. Kilo King's CRM record would assume a focal part in the estimation of the adequacy of Kilo King's initial testing. Orgran groups advertising administrators would quantify the stages of development inside the CRM records and clients' own standards of use and label devotion inside those three months. In-house deals database recovered through POS records would give an unmistakable marker of Kilo King's standards of execution amid the time for testing as deals statistics are a successful method for calculating the viability of Kilo King's marketing plan. The expenditure accounts would offer an apparent suggestion as to whether business revenue margins are being expanded. Levels of promotional consumption amid the time for testing should be defended to senior administration on the premise of the goal and assignment strategy as looking at genuine execution against quantifiable aims is the most ideal approach to figure out whether the arrival legitimizes the cost (Belch et al. 2012). Shopping dockets should be gathered amid exchanges to survey client utilization standards and its effect on deals numbers and standards of brand consciousness and client buying conduct among the intended consumer group. Surveillance cameras would verify the definite demographics of consumers next to the distinct target group inside Kilo Kings current IMC strategy. Information mining exercises of organization site and CRM Database would decide on the off chance that industry entrance exercises are precise in view of the intended consumer group's personal needs and requirements and to figure out if deal advancements impetuses gave in present direct messages to clients are precise, taking into account clients' individual inclinations. A review to figure out if all current advertising interchanges channels are adequately imparting the planned campaign slogan with the craved standards of contact, recurrence, instance and effect. Conclusion It could be concluded that from both an industry introduction and promoting communiqu standpoint, the aforementioned IMC strategy for the proposition of the presentation of Kilo King in the Australian Health Food business could accomplish hierarchical objectives in procuring an upper hand and amplifying net revenues for both guardian product Orgran and franchisee Kilo King. That could be accomplished through receiving a value included methodology in executing a client driven and comprehensive integrated promotional communication strategy for that would empower Kilo King to meet the intended consumers with the proposed campaign communication with extreme recurrence, contact and effect. Kilo King would endeavor to achieve passionate and figurative boom inside the target customer unit by powerful communication of their brand situating in their operation motto with an ultimate aim to fulfill their planned customer unit's wants. It has to be superior to their contenders and demonstrate th eir progressing dedication to offering unrivaled importance and upholding brand devotion in their planned customer unit at the opportune time and place. References Batra, R. and Keller, K.L., 2016. Integrating Marketing Communications: New Findings, New Lessons and New Ideas.Journal of Marketing. Belch, G., Belch, M., Kerr, G,. Powell, I., 2012. Advertising: An Integrated Marketing Communication Perspective (pp 237). Sydney: McGraw Hill. Buil, I., De Chernatony, L. and Martnez, E., 2013. Examining the role of advertising and sales promotions in brand equity creation.Journal of Business Research,66(1), pp.115-122. Cui, Y. and Zhao, Y., 2013. The Application of Repetition in Advertisement Translation; Its Role on Enhancing Audiences Memorization. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Devlin, A.M., McGee-Lennon, M., ODonnell, C.A., Bouamrane, M.M., Agbakoba, R., OConnor, S., Grieve, E., Finch, T., Wyke, S., Watson, N. and Browne, S., 2015. Delivering digital health and well-being at scale: lessons learned during the implementation of the dallas program in the United Kingdom.Journal of the Americould Medical Informatics Association, p.ocv097. Gausebeck, D., Lee, K.Y.R., Phillips, B.A., Shastry, V. and Woo, K., Ebay Inc., 2014.Focused advertising across multiple communication channels. U.S. Patent Application 14/474,119. Holt, D., 2016. Branding in the age of social media.Harvard business review,94(3), p.13. Kahn, B.E., 2013.Global Brand Power: Leveraging Branding for Long-term Growth. Wharton Digital Press. Keller, K.L., 2016. Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?.Journal of Advertising, pp.1-16. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Leonidou, L.C., Leonidou, C.N., Fotiadis, T.A. and Zeriti, A., 2013. Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance.Tourism Management,35, pp.94-110. Orgran. (2016). Home. [online] Available at: https://www.orgran.com/ Percy, L., 2014.Strategic integrated marketing communications. Routledge. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Wiedmann, K.P. and Ludewig, D., 2014. Commodity Branding. InCommodity Marketing(pp. 73-102). Springer Fachmedien Wiesbaden.